Factors influencing decision-making of CLMV students to study International Hospitality and Tourism Management Program in Thailand
The research studies the factors influencing Cambodia, Lao, Myanmar and Vietnam (CLMV) students, decision-making to study higher education in international hospitality and tourism management programs in Thailand in order to develop suggestions for international hospitality and tourism management programs. This research is a qualitative research using in-depth interviews. The main informants are 16 CLMV students who are studying higher education in an international hospitality and tourism management program in Thailand. The data was analyzed by using the computer program ATLAS ti 7.0. CLMV students selected the program while they were studying in high school level and they have the earnestness about future life. Their families have the potential to send them to study aboard. They think Thailand is a good destination for education and also entertainment such as shopping and traveling.. In term of product factor, CLMV students reveal that Thailand has a good image of education, safe, the cost of livingis acceptable. They have good relationships with Thai people and they are confident to find jobs after graduating. Inregards to the international hospitality and tourism program that they are studying, they are satisfied but want to have professional lecturers. In term of price factor, CLMV students revealed the program fee is cheaper than another Asian country (only in international hospitality and tourism management programs) and the materials are also low priced and acceptable. In term of place factor CLMV students learnt aboutThailand’s higher education institution at education fairs and advertisement on social media. In term of promotion factor, CLMV students received the scholarship from their universities and discount fee. The guideline to develop the program is professional lecturers and ful teaching aid.
Chanda & Pasadilla. (2011). Impact of services trade liberalization on employment and people movement in South Asia. Retrieved August 10, 2013, from http://www.adbi.org/workingpaper/2011/12/30/4839.employment.impact.services.trade.south. asia/#sthash.KvgxfjGC.dpuf
Department of Trade Negotiation. (2012). ASEAN Economic Community and Mutual Regognition Arrangement in the field of Tourism. Paper presented at the Seminar on Tourism Professional Certification Network (Central Part of Thailand Cluster), Dusit Thani College
L.E.K. Consulting CONSUMER SPOTLIGHT. (2016). CLMV: Emerging Middle Class Retrieved from https://www.lek.com/sites/default/files/PDFs/1213_ASEAN
Office of Higher Education. (2016). History of Government Universities: Past to Present Retrieved from http://www.facsenate.general.mju.ac.th/
Siam Commercial Bank Public Company Limited. (2011). Moving forward with the AEC. Retrieved August 10, 2013, from http://www.scb.co.th/eic/en/scb_eic_
Pomsuwan, S. and Soontayatron, S. (2018). Recommendations on Establishing Competency Standards and Core/Supporting Key Indicators of Vocational Competency among Undergraduates at Vocational Colleges Majoring in Hotel Services for 23 Positions in the Tourism Industry to be in Compliance with the
Standards of ASEAN Mutual Recognition Arrangement on Tourism Professionals. Asean Journal of Education :AJE Vol.4 No.1 2018 p.1-15.
Thitisomboonsuch, P. (2015). 4 Strategies to seize opportunities from the rising CLMV. Retrieved from https://www.scbeic.com/en/detail/product/1479
World Economic Forum. (2015). The Travel and Tourism Competitiveness Report 2015. In K. Schwab (Ed.), Growth through Shock (pp. 519). Geneva: World
Mckorin, H. (2014). Factors Affected Overseas Students Decisions on Advanced Study in the International Undergraduate Program Bangkok Metropolitan
Region.International College: National Institute of Development Administration.
Watanasiri, W. (2010). Decision-Making Behavior of Students in the Greater Mekong Sub-region in Pursuing an International Higher Education in Thailand.
Suddhiparitad JournalMay 2010-Volume 24, Number 73.
Buchanan, R. (2015). the Examination of students’ selection criteria for international education. Retrieved from https://www.emeraldinsight.com/doi/abs/10.1108/
Iacopini, L. (2017). The Role of Parents in University Choice: Evidence from Vietnam Retrieved from https://link.springer.com/article/10.1007/s40299-017-0335-4
Pacharajaroenpong, T. (2011. Factors Affecting Oversea students’ Decisions on Advanced Study in the International Undergraduate Program. Retrieved from
UMass Dartmouth (2018). 7 steps to effective decision making. Retrieved from https://www.umassd.edu/fycm/decisionmaking/process/
Copyright (c) 2018 Suan Dusit University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
1 All articles will undergo a formal peer-review. A panel of experts from within or without the university will examine the article; approval from a minimum of two experts is required for publication. Revisions posed by the experts must be completed by the research prior to publication.
2 Once published in the ASEAN Journal of Education, the article becomes intellectual property of Suan Dusit University. Duplication, in full or part, requires permission from Suan Dusit University.
3 Excluding errors incurred during printing, author(s) are responsible for the content of their articles.