Identity and Belief in Traditional Mural Painting for Developing Creative Products

Abstract

          The objectives of the research were to 1)study the identity and beliefs about folk mural painting. 2) Develop creative products based on beliefs in folk mural painting, the researcher used qualitative research methods. By choosing the area to do research is Wat Yang Temple, Thawararam District, Borabue District and Pa Le Lai Temple, Na Dun District, Maha Sarakham Province With murals that stand out in the story of the Isaan culture and traditions

           The results showed that the study of identity and beliefs about folk mural painting With the aesthetic value that was created with the fineness of the technician in the village In terms of values, stories, drawings, tell stories, history and important events that occurred during the creation of the meaning and purpose that is hidden within the painting. The importance of the murals of Wat Yang Thuangwararam found that  1)important in the cause of creation 2)the importance of faith 3)the importance of recording the story in the past and 4)the importance of Seduce the mind In addition, the story of the identity of the two Sims is believed to be a belief about Choo's beliefs that have changed from the original.

           For this reason, the researcher used it as a creative product through the physical structure and thought structure. By bringing the outstanding identity of Chuchakto be a guideline for developing products that emphasize modernity, beauty, creating added value for the product in a value and conforming to the needs of the market. Create a driving force for instilling the consciousness of people in the area to see the value of Isan culture For the continuation of the Northeast culture As well as being a prototype research in product design and development.