CAUSAL FACTORS AFFECTING REPURCHASE INTENTION FOODS ON FOODPANDA APPLICATION OF CONSUMERS IN BANGKOK AND ITS VICINITY

Abstract

           The objectives of this research article were to 1) develop and validate the consistency of a causal relationship model of repurchase intention foods on the Foodpanda application and 2) to study causal factors affecting repurchase intention foods on the Foodpanda application of consumers in Bangkok and its vicinity. The tools used in the research were online questionnaires. The sample group consisted of 375 people who had repurchase intention foods on the Foodpanda application and lived in Bangkok and its vicinity. The statistics used in data analysis where frequency, percentage, and the structural equation model.

           The results of the research showed that; 1. the causal relationship model of variables consisting of 4 components were 1) confirmation 2) perceived usefulness 3) satisfaction and 4) repurchase intention and the model was developed in accordance with empirical data. The statistics showed the Chi-square statistics goodness fit test (χ²)=264.41, degrees of freedom(df)=138, CMIN/df=1.79, GFI=0.94, AGFI=0.90, SRMR=0.05, RMSEA=0.05. The final result was a predictive coefficient of 0.89, indicating that the variables in the model can explain repurchase intention foods on Foodpanda application by 89 percent. 2. Causal factors were confirmation, perceived usefulness, satisfaction influences repurchase intention foods on Foodpanda application respectively.