GUIDELINES FOR THE DEVELOPMENT OF COFFEE SHOP MANAGEMENT TOWARDS GOVERNMENT ASSISTANCE MEASURES OF ENTREPRENEURS (COFFEE SHOPS) IN CHAIYAPHUM MUNICIPALITY CHAIYAPHUM PROVINCE

Abstract

The objectives of this research were 1) to study government assistance measures from the impact of Kovic-19 of entrepreneurs (coffee shops) in Chaiyaphum municipality 2) to study factors influencing coffee shop management on government assistance measures of entrepreneurs (coffee shops) in Chaiyaphum municipality. Chaiyaphum Province and 3) to find ways to develop coffee shop management against government assistance measures of entrepreneurs (coffee shops) in Chaiyaphum municipality. Chaiyaphum Province It is a combination of quantitative research and qualitative research. The sample group used in the research consisted of 286 entrepreneurs (coffee shops) in Chaiyaphum municipality. Group of informants from the group of government informants a group of 10 informants from government officials and stakeholders were used to gather information for the interview. The research tools were questionnaires and interview form Statistics used in data analysis were frequency, percentage, multiple regression analysis using hierarchical variable selection methods.

           The research found that: 1) Government assistance measures from the impact of Kovic-19 of entrepreneurs (coffee shops) in Chaiyaphum municipality Chaiyaphum Province, the dependent variable overall, it was found that the government's assistance measures from the impact of Kovic-19 of entrepreneurs (coffee shops) at a moderate level.In descending order as follows: Policy measures to control prices of goods and raw materials, measures for government assistance and cost management measures were at a moderate level, respectively. 2) Factors influencing the development of coffee shop management on government assistance measures of entrepreneurs (coffee shops) in Chaiyaphum municipality. Chaiyaphum Province Overall all aspects significantly include the (X₁) product side. On the distribution channel side (X3) the two independent variables had predictor coefficients in raw score (b) of .585 and .025, respectively. 3) The government should create satisfaction in helping and be able to express opinions through various channels in conducting business with care for the environment through opinions, participation of the people, customer groups and cooperation in coordinating business networks with entrepreneurs concerning coffee products There is a survey of customer satisfaction together with network partners and a meeting of the store committee. Cost management measures on cost management measures. And there should be improvements to fix the flaws of the business with quality.