FACTORS AFFECTING THE DECISION TO MAKE MERIT OF BUDDHISTS IN BAN LANG SUBDISTRICT, NONTHAI DISTRICT, NAKHON RATCHASIMA PROVINCE

Abstract

The objectives of this research are 1) to study the demographic characteristics of Buddhists in BAN LANG Subdistrict, Non Thai District, Nakhon Ratchasima Province, 2) to study the marketing mix that is important for making merit, and 3) to study the decision to make merit of Buddhists in BAN LANG Subdistrict. Non Thai District, Nakhon Ratchasima Province. The sample group was 381 males and females living in BAN LANG Subdistrict, Non Thai District, Nakhon Ratchasima Province. Data were collected from a questionnaire and analyzed using frequency, percentage, mean, and standard deviation. Test the hypothesis using the statistics used: t - test (Independent Samples) and use one-way analysis of variance (One - Way ANOVA) with the significance of the test set at the .05 level. In case of differences found, use pairwise comparisons. By means of LSD (Least Significant Different)

The results of the research found that 1) Buddhists in BAN LANG Subdistrict, Non Thai District, Nakhon Ratchasima Province Most were female, 61.9 percent, 49.9 percent aged 25 - 36 years, marital status 67.5 percent, hold an associate's degree/vocational certificate, 34.6 percent were employees of a private company, 29.7 percent had an income of 20,001-30,000 baht, 2) 42.5 percent had expressed the opinion on the marketing mix that was important for making merit. Overall, it was at the highest level. 3) Overall merit making decisions were at the highest level and Buddhists with status and educational level have a significant difference in the decision to make merit at the .05 level. In terms of gender, age, and occupation, they are not different which the marketing mix affects philanthropy decisions. They were significantly different at the .05 level.