COMMUNITY BUSINESS MANAGEMENT BASED ON THE PHILOSOPHY OF SUFFICIENCY ECONOMY OF COMMUNITY ENTERPRISE GROUPS IN LOEI PROVINCE

Abstract

This research aims to 1) to examine community business management and the components of the philosophy of sufficiency economy in Loei province. 2) To study the influence of sufficiency economy philosophy factors on community business management in Loei province. 3)To compare the impact of sufficiency economy philosophy factors on community business management in Loei province. The sample consists of 260 community enterprises in Loei province, selected using the purposive sampling method. Data were analyzed using basic statistical methods, including frequency, percentage, mean, standard deviation, t-test, and F-test (One-way ANOVA), following the Least Significant Difference (LSD) test approach.

The research findings reveal that: 1) The management of community businesses and the components of the Sufficiency Economy Philosophy in Loei Province indicate that the highest average score is in the area of production, followed by human resource management, while the lowest average score is in financial and accounting management. 2) The factors of the Sufficiency Economy Philosophy affecting community business management in Loei Province are found to be at a high level overall. When examined by individual aspects, the highest average score is in morality, followed by knowledge, whereas the lowest average score is in rationality. 3) The comparative analysis of the Sufficiency Economy Philosophy factors affecting community business management in Loei Province indicates that respondents' gender, marital status, occupation, and average monthly income do not show significant differences, leading to the rejection of the hypothesis. However, when classified by age and education level, significant differences are observed at the 0.05 statistical level.