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Vol. 45 No. 1: JANUARY - JUNE 2023
Published:
2023-07-18
Research Articles
Strategic Alignment of Eco-Practices: The Mediator of Eco-Controls in Translating Environmental Strategy
Kanya Sannamwong, Wila-sini Wongkaew, Danupol Hoonsopon
1-21
PDF
Elderly Segmentation, Acculturation to Global Consumer Culture, and Consumption Pattern in Thailand
Nuttapol Assarut, Somkiat Eiamkanchanalai, Suwanee Surasiangsunk
39-58
PDF
Does Online-offline Brand Image Consistency Influence Brand Relationships? Empirical Research on Retail Brands
Yue Huang, Lu Suo
59-80
PDF
Consequences of Irritating Brand Behavior on Social Media: Examining Negative Consumer Sentiment
Chonlada Sajjanit
81-103
PDF
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