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  1. Home
  2. Archives
  3. Vol. 45 No. 1: JANUARY - JUNE 2023

Published: 2023-07-18

Research Articles

Strategic Alignment of Eco-Practices: The Mediator of Eco-Controls in Translating Environmental Strategy

Kanya Sannamwong, Wila-sini Wongkaew, Danupol Hoonsopon

1-21

PDF

Elderly Segmentation, Acculturation to Global Consumer Culture, and Consumption Pattern in Thailand

Nuttapol Assarut, Somkiat Eiamkanchanalai, Suwanee Surasiangsunk

39-58

PDF

Does Online-offline Brand Image Consistency Influence Brand Relationships? Empirical Research on Retail Brands

Yue Huang, Lu Suo

59-80

PDF

Consequences of Irritating Brand Behavior on Social Media: Examining Negative Consumer Sentiment

Chonlada Sajjanit

81-103

PDF
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Creative Business and Sustainability Journal (CBSJ)       
Chulalongkorn Business School, Chulalongkorn University,
254 Phyathai Road, Pathumwan, Bangkok, 10330, Thailand.
Tel. +66 2218 5888 Email: cbsj@cbs.chula.ac.th

 

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