Published: 2023-07-18

Research Articles

Strategic Alignment of Eco-Practices: The Mediator of Eco-Controls in Translating Environmental Strategy

Kanya Sannamwong, Wila-sini Wongkaew, Danupol Hoonsopon

1-21

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Elderly Segmentation, Acculturation to Global Consumer Culture, and Consumption Pattern in Thailand

Nuttapol Assarut, Somkiat Eiamkanchanalai, Suwanee Surasiangsunk

39-58

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Does Online-offline Brand Image Consistency Influence Brand Relationships? Empirical Research on Retail Brands

Yue Huang, Lu Suo

59-80

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Consequences of Irritating Brand Behavior on Social Media: Examining Negative Consumer Sentiment

Chonlada Sajjanit

81-103

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