Vol. 45 No. 2: JULY - DECEMBER 2023

Research Articles

• Efficiency Assessment with Data Envelopment Analysis for Benchmarking Fitness Center Business Performance in Thailand

  Dittachai Chankuna, Thanarit Thanaiudompat, Thitipong Sukdee

  1-21

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• The Effects of Ownership Concentration on Managerial Discretion of the Non-Life Insurance Businesses in Thailand

  Norrasate Sritanee, Ravi Lonkani, Chaiwuth Tangsomchai

  22-41

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• The Study of Game Dynamics and Community Characteristics in The Metaverse Affecting on Brand Engagement and Brand Loyalty

  Sudaluk Sungkorn, Mathupayas Thongmak

  42-65

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• An Exploratory Analysis of Thai Luxury Dinner Cruise Attributes

  Supakorn Suradinkura, Watsida Boonyanmethaporn

  66-89

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• Developing Effective Strategies to Enhance Customer Satisfaction: A Case Study of Absolut Chocolat, a Dessert-preneur in Malaysia

  Nor Hazirah Mohamad Shukri, Maisara Hasnul Hadi, Nurul Wahidatul Syazwa Supari, Nor Irvoni Mohd Ishar

  90-109

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• Impact of Shareholder Structure on Earnings Manipulation in Thai IPOs on the Market for Alternative Investment (mai): Pre-and Post-IPO Analysis

  Metta Semsomboon, Kusuma Dampitakse, Wachira Boonyanet

  110-128

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