Published: 2023-12-20

Research Articles

Efficiency Assessment with Data Envelopment Analysis for Benchmarking Fitness Center Business Performance in Thailand

Dittachai Chankuna, Thanarit Thanaiudompat, Thitipong Sukdee

1-21

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The Effects of Ownership Concentration on Managerial Discretion of the Non-Life Insurance Businesses in Thailand

Norrasate Sritanee, Ravi Lonkani, Chaiwuth Tangsomchai

22-41

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The Study of Game Dynamics and Community Characteristics in The Metaverse Affecting on Brand Engagement and Brand Loyalty

Sudaluk Sungkorn, Mathupayas Thongmak

42-65

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An Exploratory Analysis of Thai Luxury Dinner Cruise Attributes

Supakorn Suradinkura, Watsida Boonyanmethaporn

66-89

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Developing Effective Strategies to Enhance Customer Satisfaction: A Case Study of Absolut Chocolat, a Dessert-preneur in Malaysia

Nor Hazirah Mohamad Shukri, Maisara Hasnul Hadi, Nurul Wahidatul Syazwa Supari, Nor Irvoni Mohd Ishar

90-109

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Impact of Shareholder Structure on Earnings Manipulation in Thai IPOs on the Market for Alternative Investment (mai): Pre-and Post-IPO Analysis

Metta Semsomboon, Kusuma Dampitakse, Wachira Boonyanet

110-128

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