THE EFFECT OF “GRABBING RED ENVELOPE “ON INCENTIVE MANAGEMENT: A PERSPECTIVE OF GROUNDED THEORY
Article Sidebar
Published:
Jun 30, 2017
Keywords:
Human resources Incentives The grabbing red envelope effect Incentive mechanism
Main Article Content
Abstract
This study summarized the behavior of grabbing red envelopes on the internet, and pointed
out that the effect of grabbing red envelopes is the phenomenon of smaller cost to obtain larger
incentive. Through analysis the effect of grabbing red envelopes internal incentive mechanism,
we hope to motivate management to provide reference for the enterprise. We use grounded theory
to code, analysis for the red envelope effect, finally we focus on four core concepts: the competition,
uncertainty, vision, and valence. What’s more, the valence includes benefit and cost. This study points
out that the individual in the evaluation of benefit and cost, then through the competition, uncertainty
and vision to realize the view of incentive.
Article Details
How to Cite
Song, B., & Chen, A. (2017). THE EFFECT OF “GRABBING RED ENVELOPE “ON INCENTIVE MANAGEMENT: A PERSPECTIVE OF GROUNDED THEORY. Chinese Journal of Social Science and Management, 1(1), 30–43. Retrieved from https://so01.tci-thaijo.org/index.php/CJSSM/article/view/178510
Section
Research Articles
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
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Tel. 02 855 01048 E-mail: [email protected]
References
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Chen, X. (1994). Thought and method of grounded theory. Journal of education research and experiment, (4), 58-63. [in Chinese]
Cheng, J. (2015). Mobile network marketing and the relationship between the media event to Spring Festival gala grab a red envelope. Journal of youth press, (15), 59-60. [in Chinese]
Choi, D. & Kim, J. (2004). Why people continue to play online games: In search of critical design factors to increase customers loyalty to online. Cyber Psychology and Behavior, (7), 11-24.
Gao, C. (2015). Based on the research on incentive perspective of bow race drive. In the future and development, (7), 16-19. [in Chinese]
Glaser, B. G. & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. New York: Aldine.
Guo, D. (2015). Introduction to the age of the Internet “grab a red envelope” during the Spring Festival for the Chinese festival atmosphere influence. Science, (14), 112-139. [in Chinese]
Kunda, Z. (1987). Motivated inference: Self-serving generation and evaluation of causal theories. Journal of Personality and Social Psychology, 53(4), 636-647.
Latham, J. (1995). Visioning: The concept, trilogy and progress. Quality Progress, 28(4), 165-68.
Li, J. (2015). “Grab a red envelope” in the application of network marketing. Journal of youth press, (23), 90-91. [in Chinese]
Liang, Y. (2015). Red envelope marketing new thinking. Journal of marketing research, (20), 8-10. [in Chinese]
Lu, Y. (2015). What hidden in a red envelope? Journal of textile and apparel magazine, (9), 92-93. [in Chinese]
Ma, J. (2014). “We Chat Lucky Money” behind the big battle. Journal of management both at home and abroad, (1), 25-26. [in Chinese]
Ma, X. (2015). Network public opinion into the “habitat era”, from “the Spring Festival, grab a red envelope” to see the change of network public opinion field. Journal of news sentinel, (6), 76-78. [in Chinese]
Niu, J. (2005). The constituent elements of Shared vision and function. Journal of modern management science, (6), 55-56. [in Chinese]
Schumpeter. (1954). Capitalism, Socialism and Democracy. New York: Harper.
Wang, Q. (2015). Shallow theory of crowd psychology under the network red envelopes war. Journal of news study Tribune, (5), 44-45. [in Chinese]
Wei, H., Zong, K. & Bao, N. (2012). The network game experience questionnaire analysis the applicability of the college students in China. Chinese journal of clinical psychology, 20(5), 597-599. [in Chinese]
Wu, Y. (2005). Competition conception and theory. Journal of economist, (11), 31-32. [in Chinese]
Xiao, L. (2015). Social media “grab a red envelope” up. the thought. Journal of southeast spread, preceding, (15), 82-85. [in Chinese]
Yang, Y, & Jiang, Y. (2015). Red envelope “network” marketing model and its impact study. Journal of modern business, (32), 17-19. [in Chinese]
Zhang, H., Li, D. & Jiang, J. (2015). “Grab a red envelope” phenomenon behind the influence factors of the empirical study. Journal of Anqing teachers college (social science edition), (11), 79-83. [in Chinese]
Zhang, M. (2015). “Grab a red envelope” is a “new folk” or “new barriers”. Decision to explore, 9(1), 29-30. [in Chinese]
Zhou, S. (2015). Based on the spread of audience psychological analysis network red envelopes crazy. Journal of news study Tribune, 20(1), 22-24. [in Chinese]
Chen, X. (1994). Thought and method of grounded theory. Journal of education research and experiment, (4), 58-63. [in Chinese]
Cheng, J. (2015). Mobile network marketing and the relationship between the media event to Spring Festival gala grab a red envelope. Journal of youth press, (15), 59-60. [in Chinese]
Choi, D. & Kim, J. (2004). Why people continue to play online games: In search of critical design factors to increase customers loyalty to online. Cyber Psychology and Behavior, (7), 11-24.
Gao, C. (2015). Based on the research on incentive perspective of bow race drive. In the future and development, (7), 16-19. [in Chinese]
Glaser, B. G. & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. New York: Aldine.
Guo, D. (2015). Introduction to the age of the Internet “grab a red envelope” during the Spring Festival for the Chinese festival atmosphere influence. Science, (14), 112-139. [in Chinese]
Kunda, Z. (1987). Motivated inference: Self-serving generation and evaluation of causal theories. Journal of Personality and Social Psychology, 53(4), 636-647.
Latham, J. (1995). Visioning: The concept, trilogy and progress. Quality Progress, 28(4), 165-68.
Li, J. (2015). “Grab a red envelope” in the application of network marketing. Journal of youth press, (23), 90-91. [in Chinese]
Liang, Y. (2015). Red envelope marketing new thinking. Journal of marketing research, (20), 8-10. [in Chinese]
Lu, Y. (2015). What hidden in a red envelope? Journal of textile and apparel magazine, (9), 92-93. [in Chinese]
Ma, J. (2014). “We Chat Lucky Money” behind the big battle. Journal of management both at home and abroad, (1), 25-26. [in Chinese]
Ma, X. (2015). Network public opinion into the “habitat era”, from “the Spring Festival, grab a red envelope” to see the change of network public opinion field. Journal of news sentinel, (6), 76-78. [in Chinese]
Niu, J. (2005). The constituent elements of Shared vision and function. Journal of modern management science, (6), 55-56. [in Chinese]
Schumpeter. (1954). Capitalism, Socialism and Democracy. New York: Harper.
Wang, Q. (2015). Shallow theory of crowd psychology under the network red envelopes war. Journal of news study Tribune, (5), 44-45. [in Chinese]
Wei, H., Zong, K. & Bao, N. (2012). The network game experience questionnaire analysis the applicability of the college students in China. Chinese journal of clinical psychology, 20(5), 597-599. [in Chinese]
Wu, Y. (2005). Competition conception and theory. Journal of economist, (11), 31-32. [in Chinese]
Xiao, L. (2015). Social media “grab a red envelope” up. the thought. Journal of southeast spread, preceding, (15), 82-85. [in Chinese]
Yang, Y, & Jiang, Y. (2015). Red envelope “network” marketing model and its impact study. Journal of modern business, (32), 17-19. [in Chinese]
Zhang, H., Li, D. & Jiang, J. (2015). “Grab a red envelope” phenomenon behind the influence factors of the empirical study. Journal of Anqing teachers college (social science edition), (11), 79-83. [in Chinese]
Zhang, M. (2015). “Grab a red envelope” is a “new folk” or “new barriers”. Decision to explore, 9(1), 29-30. [in Chinese]
Zhou, S. (2015). Based on the spread of audience psychological analysis network red envelopes crazy. Journal of news study Tribune, 20(1), 22-24. [in Chinese]