基于扎根理论视角下的网络抢红包效应的激励机制研究
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已出版:
6月 30, 2017
关键词:
人力资源 激励 抢红包效应 激励机制
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摘要
该研究通过概括网络抢红包行为现象，提出抢红包效应是以较小成本获得较大激励的
现象，通过分析抢红包效应的内在激励机制，为企业激励管理提供借鉴。本研究采用扎根理论
对抢红包效应进行了阐述，编码、分析、最后焦聚了，竞争、不确定性，愿景，效价4个核心
概念，其中效价包括获益和成本。指出个体在对获益和成本的评估作用下产生不同效价，且通
过竞争、不确定性、愿景实现以小见大的激励机制作用。
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Song, B., & Chen, A. (2017). 基于扎根理论视角下的网络抢红包效应的激励机制研究. 社会科学与管理, 1(1), 30–43. 取读于 从 https://so01.tci-thaijo.org/index.php/CJSSM/article/view/178510
栏目
研究型文章
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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Wu, Y. (2005). Competition conception and theory. Journal of economist, (11), 31-32. [in Chinese]
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Zhou, S. (2015). Based on the spread of audience psychological analysis network red envelopes crazy. Journal of news study Tribune, 20(1), 22-24. [in Chinese]
Chen, X. (1994). Thought and method of grounded theory. Journal of education research and experiment, (4), 58-63. [in Chinese]
Cheng, J. (2015). Mobile network marketing and the relationship between the media event to Spring Festival gala grab a red envelope. Journal of youth press, (15), 59-60. [in Chinese]
Choi, D. & Kim, J. (2004). Why people continue to play online games: In search of critical design factors to increase customers loyalty to online. Cyber Psychology and Behavior, (7), 11-24.
Gao, C. (2015). Based on the research on incentive perspective of bow race drive. In the future and development, (7), 16-19. [in Chinese]
Glaser, B. G. & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. New York: Aldine.
Guo, D. (2015). Introduction to the age of the Internet “grab a red envelope” during the Spring Festival for the Chinese festival atmosphere influence. Science, (14), 112-139. [in Chinese]
Kunda, Z. (1987). Motivated inference: Self-serving generation and evaluation of causal theories. Journal of Personality and Social Psychology, 53(4), 636-647.
Latham, J. (1995). Visioning: The concept, trilogy and progress. Quality Progress, 28(4), 165-68.
Li, J. (2015). “Grab a red envelope” in the application of network marketing. Journal of youth press, (23), 90-91. [in Chinese]
Liang, Y. (2015). Red envelope marketing new thinking. Journal of marketing research, (20), 8-10. [in Chinese]
Lu, Y. (2015). What hidden in a red envelope? Journal of textile and apparel magazine, (9), 92-93. [in Chinese]
Ma, J. (2014). “We Chat Lucky Money” behind the big battle. Journal of management both at home and abroad, (1), 25-26. [in Chinese]
Ma, X. (2015). Network public opinion into the “habitat era”, from “the Spring Festival, grab a red envelope” to see the change of network public opinion field. Journal of news sentinel, (6), 76-78. [in Chinese]
Niu, J. (2005). The constituent elements of Shared vision and function. Journal of modern management science, (6), 55-56. [in Chinese]
Schumpeter. (1954). Capitalism, Socialism and Democracy. New York: Harper.
Wang, Q. (2015). Shallow theory of crowd psychology under the network red envelopes war. Journal of news study Tribune, (5), 44-45. [in Chinese]
Wei, H., Zong, K. & Bao, N. (2012). The network game experience questionnaire analysis the applicability of the college students in China. Chinese journal of clinical psychology, 20(5), 597-599. [in Chinese]
Wu, Y. (2005). Competition conception and theory. Journal of economist, (11), 31-32. [in Chinese]
Xiao, L. (2015). Social media “grab a red envelope” up. the thought. Journal of southeast spread, preceding, (15), 82-85. [in Chinese]
Yang, Y, & Jiang, Y. (2015). Red envelope “network” marketing model and its impact study. Journal of modern business, (32), 17-19. [in Chinese]
Zhang, H., Li, D. & Jiang, J. (2015). “Grab a red envelope” phenomenon behind the influence factors of the empirical study. Journal of Anqing teachers college (social science edition), (11), 79-83. [in Chinese]
Zhang, M. (2015). “Grab a red envelope” is a “new folk” or “new barriers”. Decision to explore, 9(1), 29-30. [in Chinese]
Zhou, S. (2015). Based on the spread of audience psychological analysis network red envelopes crazy. Journal of news study Tribune, 20(1), 22-24. [in Chinese]
