CHINESE USAGE FOR TRADING BUSINESS: A CASE STUDY OF THAIPIPAT IMPORT AND EXPORT CO., LTD.

Abstract

In this paper, Thaipipat Import and Export Co., Ltd. as the research object, using the interview
survey method of the company’s foreign trade department staff Chinese level and Chinese application and
learning situation were investigated and analyzed. The research results show that Sino-Thai economic and
trade cooperation has been deepened, and Chinese has become a more common business communication
language and a necessary business communication language. The popularity of business Chinese in
Thailand is very high, and many employees It is the most important Chinese language skills in daily work,
but it is also the most difficult language skills that employees think is the most difficult. The Chinese
language is the most important Chinese language skills in the daily work. Expression and Chinese
traditional culture is closely related to learning the use of Chinese at the same time, we need to pay
attention to the Chinese culture of learning and accumulation.
Finally, this paper puts forward some suggestions for improving the application level of business
Chinese by Thaipipat Import and Export Co., Ltd. First, the government should strengthen the Thai
Chinese education and practice the application of the link; second, enterprises to strengthen the entry of
business Chinese communication skills training and education, improve business Chinese application
level and communication skills; third, the staff to strengthen the Chinese social culture Aspects of learning,
pay attention to improve the treatment of Chinese culture under the context of economic and trade activities
of the handling and response capacity.