THE EFFECTS OF LEARNING DIFFICULTIES ON COMPULSIVE BUYING BEHAVIOR: A STUDY OF CHINESE UNIVERSITY STUDENTS
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Published:
Dec 27, 2019
Keywords:
difficulties with schoolwork chinese adolescents compulsive buying life course paradigm
Main Article Content
Abstract
In the past few years, as a byproduct of economic expansion, compulsive buying has become increasingly prevalent among young Chinese consumers. However, relevant research, especially the studies that examine the effects of stressful life events on compulsive buying based on the life course paradigm, has been limited. Built upon human capital theory, stress theory and socialization theory, this study investigates the impact of difficulties with schoolwork that individuals experienced during adolescence on their compulsive buying behavior as young adults. The results indicate that adolescents, especially female adolescents who experienced difficulties with schoolwork, tend to exhibit stronger compulsive buying behavior in their adulthood. Perceived stress and peer communication about consumption mediate the link between difficulties with schoolwork and compulsive buying behavior, respectively. Socio-oriented family communication patterns moderate the relationship between difficulties with schoolwork and perceived stress. The results provide managerial implications for marketers and preventive implications for individuals.
Article Details
How to Cite
Cai, Y., & Nithisathian, K. (2019). THE EFFECTS OF LEARNING DIFFICULTIES ON COMPULSIVE BUYING BEHAVIOR: A STUDY OF CHINESE UNIVERSITY STUDENTS. Chinese Journal of Social Science and Management, 3(2), 90–106. Retrieved from https://so01.tci-thaijo.org/index.php/CJSSM/article/view/210017
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Research Articles
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References
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Benmoyal-Bouzaglo, S. & Moschis, G. P. (2009). The effects of family structure and socialization influences on compulsive consumption: a life course study in France. International Journal of Consumer Studies, 33(1), 49-57.
Brown, B. B. (1990). Peer groups and peer cultures, in at the threshold: The Developing Adolescent, eds. S. S. Feldman and G. R. Elliott. Cambridge: Harvard University Press.
Chaffee, S. H., McLeod, J. M. & Wackman, D. B. (1966). Family communication and political socialization. Paper presented at the meeting lowa, USA: IA.
Churchill, J. G. A. & Moschis, G. P. (1979). Television and interpersonal influences on adolescent consumer learning. Journal of Consumer Research, 6(1), 23-35.
Cowen, E. L., Work, W. C., Hightower, A. D., Wyman, P. A., Parker, G. R. & Lotyczewski, B. S. (1991). Toward the development of a measure of perceived self-efficacy in children. Journal of Clinical Child and Adolescent Psychology, 20(2), 169-178.
Daniels, D. & Moos, R. H. (1990). Assessing life stressors and social resources among adolescents: Applications to depressed youth. Journal of Adolescent Research, 5(3), 268-289.
d’Astous, A., Maltais, J. & Roberge, C. (1990). Compulsive buying tendencies of adolescent consumers. Advances in Consumer Research, 17, 306-312.
Dittmar, H. (2005). Compulsive buying–a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors. British Journal of Psychology, 96(4), 467-491.
Elliott, R. (1994). Addictive consumption: Function and fragmentation in postmodernity. Journal of Consumer Policy, 17(2), 159-179.
Faber, R. J. & Christenson, G. A. (1996). In the mood to buy: Differences in the mood states experienced by compulsive buyers and other consumers. Psychology & Marketing, 13(8), 803-819.
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117-140.
Frytak J. R., Harley C. R. & Finch, M. D. (2003) Socioeconomic Status and Health over the Life Course. In: Mortimer J. T., Shanahan M. J. (eds) Handbook of the Life Course. Handbooks of Sociology and Social Research. Boston, MA: Springer.
Gierveld, J. D. J. & Dykstra, P. A. (1993). Life transitions and the network of personal relationships: Theoretical and methodological issues. Advances in Personal Relationships, 4, 195-227.
Grewal, D., Baker, J., Levy, M. & Voss, G. B. (2003). The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores.
Journal of Retailing, 79(4), 259-268.
Gwin, C. F., Roberts, J. A. & Martinez, C. R. (2005). Nature vs. nurture: the role of family in compulsive buying. Marketing Management Journal, 15, 95-107.
Heckhausen, J. & Schulz, R. (1995). A life-span theory of control. Psychological Review, 102(2), 284.
Henry, B., Moffitt, T. E., Caspi, A., Langley, J. & Silva, P. A. (1994). On the remembrance of things past: a longitudinal evaluation of the retrospective method. Psychological Assessment, 6(2), 92.
Hirschman, E. C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19(2), 155-179.
Hsieh, Y. C., Chiu, H. C. & Lin, C. C. (2006). Family communication and parental influence on children’s brand attitudes. Journal of Business Research, 59(10-11), 1079-1086.
Japutra, A., Ekinci, Y. & Simkin, L. (2019). Self-congruence, brand attachment and compulsive buying. Journal of Business Research, 99, 456-463.
Kim, H. S., Hodgins, D. C., Torres, A. R., Fontenelle, L. F., Rosario, M. C., Mathis, M. A., Ferrao, Y. A., Miguel, E. C. & Tavares, H. (2018). Dual diagnosis of obsessive compulsive and compulsive buying disorders: demographic, clinical, and psychiatric correlates. Comprehensive Psychiatry, 86, 67-73.
McLeod, J. M. & Chaffee, S. (1972). The Construction of Social Reality, in the Social Influence Processes, NY: Aldine.
Mayer, K. U. & Tuma, N. B. (1990). Life Course Research and Event History Analysis: An Overview, in Event History Analysis in Life Course Research, Madison: University of Wisconsin Press.
Moschis, G. P. & Moore, R. L. (1982). A longitudinal study of television advertising effects. Journal of Consumer Research, 9(3), 279-286.
Moschis, G. P. (2007). Life course perspectives on consumer behavior. Journal of the Academy of Marketing Science, 35, 295-397.
O’Guinn, T. C. & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of Consumer Research, 16(2), 147-157.
Owens, T. J., Shippee, N. D. & Hensel, D. J. (2008). Emotional distress, drinking, and academic achievement across the adolescent life course. Journal of Youth and Adolescence, 37(10),
1242-1256.
Pechmann, C., Levine, L., Loughlin, S. & Leslie, F. (2005). Impulsive and self-conscious: Adolescents’ vulnerability to advertising and promotion. Journal of Public Policy & Marketing, 24(2), 202-221.
Ren, W. (2010). The influencing factors of academic failure and coping strategies. Journal of Educational Institute of Jilin Province, 11(26), 86-87. [in Chinese]
Rindfleisch, A., Burroughs, J. E. & Denton, F. (1997). Family structure, materialism, and compulsive consumption. Journal of Consumer Research, 23(4), 312-325.
Ryan, A. M. (2001). The peer group as a context for the development of young adolescent motivation and achievement. Child Development, 72(4), 1135-1150.
Sarason, I. G., Johnson, J. H. & Siegel, J. M. (1978). Assessing the impact of life changes: development of the Life Experiences Survey. Journal of Consulting and Clinical Psychology, 46(5), 932.
Sneath, J. Z., Lacey, R. & Kennett-Hensel, P. A. (2009). Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. Marketing Letters, 20(1), 45-60.
Steinberg, L. (2002). Adolescence. (6th ed.) Boston: McGraw-Hill.
Uhlenberg, P. & Mueller, M. (2003). Family context and individual weil-being. In Handbook of the life course (pp. 123-148). Boston, MA: Springer.
Valence, G., d’Astous, A. & Fortier, L. (1988). Compulsive buying: Concept and measurement. Journal of Consumer Policy, 11(4), 419-433.
Weaver, S. T., Moschis, G. P. & Davis, T. (2011). Antecedents of materialism and compulsive buying: A life course study in Australia. Australasian Marketing Journal (AMJ), 19(4), 247-256.
Wentzel, K. R. (1991). Relations between social competence and academic achievement in early adolescence. Child Development, 62(5), 1066-1078.
Ye, X. (2003). Investigating the relationship between school pressure and grade for middle school students. Journal of the Chinese Society of Education, (8), 43-45. [in Chinese]
Zhao, F. & Zhao. Y. (2005). Investigating the relationship between parents’ over expectation and middle school students’ pressure. Youth Studies, (8), 11-19. [in Chinese]
Zheng, Y., Yang, X., Liu, Q., Chu, X., Huang, Q. & Zhou, Z. (in press). Perceived stress and online compulsive buying among women: a moderated mediation model. Computer in Human Behavior.
Zhou, Y., Liu, F., Xie, A. & Wang, L. (2004). Research on middle school students’ psychological pressure and coping strategies. Education Exploration, (4), 90-92. [in Chinese]
Baltes, P. & Baltes, M. (1990). Psychological Perspectives on Successful Aging: The Model of Selective Optimization with Compensation. In: P. Baltes, & M. Baltes (Eds.), Successful Aging:
Perspectives from the Behavioral Sciences. New York: Cambridge University Press.
Baron, R. M. & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
Benmoyal-Bouzaglo, S. & Moschis, G. P. (2009). The effects of family structure and socialization influences on compulsive consumption: a life course study in France. International Journal of Consumer Studies, 33(1), 49-57.
Brown, B. B. (1990). Peer groups and peer cultures, in at the threshold: The Developing Adolescent, eds. S. S. Feldman and G. R. Elliott. Cambridge: Harvard University Press.
Chaffee, S. H., McLeod, J. M. & Wackman, D. B. (1966). Family communication and political socialization. Paper presented at the meeting lowa, USA: IA.
Churchill, J. G. A. & Moschis, G. P. (1979). Television and interpersonal influences on adolescent consumer learning. Journal of Consumer Research, 6(1), 23-35.
Cowen, E. L., Work, W. C., Hightower, A. D., Wyman, P. A., Parker, G. R. & Lotyczewski, B. S. (1991). Toward the development of a measure of perceived self-efficacy in children. Journal of Clinical Child and Adolescent Psychology, 20(2), 169-178.
Daniels, D. & Moos, R. H. (1990). Assessing life stressors and social resources among adolescents: Applications to depressed youth. Journal of Adolescent Research, 5(3), 268-289.
d’Astous, A., Maltais, J. & Roberge, C. (1990). Compulsive buying tendencies of adolescent consumers. Advances in Consumer Research, 17, 306-312.
Dittmar, H. (2005). Compulsive buying–a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors. British Journal of Psychology, 96(4), 467-491.
Elliott, R. (1994). Addictive consumption: Function and fragmentation in postmodernity. Journal of Consumer Policy, 17(2), 159-179.
Faber, R. J. & Christenson, G. A. (1996). In the mood to buy: Differences in the mood states experienced by compulsive buyers and other consumers. Psychology & Marketing, 13(8), 803-819.
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117-140.
Frytak J. R., Harley C. R. & Finch, M. D. (2003) Socioeconomic Status and Health over the Life Course. In: Mortimer J. T., Shanahan M. J. (eds) Handbook of the Life Course. Handbooks of Sociology and Social Research. Boston, MA: Springer.
Gierveld, J. D. J. & Dykstra, P. A. (1993). Life transitions and the network of personal relationships: Theoretical and methodological issues. Advances in Personal Relationships, 4, 195-227.
Grewal, D., Baker, J., Levy, M. & Voss, G. B. (2003). The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores.
Journal of Retailing, 79(4), 259-268.
Gwin, C. F., Roberts, J. A. & Martinez, C. R. (2005). Nature vs. nurture: the role of family in compulsive buying. Marketing Management Journal, 15, 95-107.
Heckhausen, J. & Schulz, R. (1995). A life-span theory of control. Psychological Review, 102(2), 284.
Henry, B., Moffitt, T. E., Caspi, A., Langley, J. & Silva, P. A. (1994). On the remembrance of things past: a longitudinal evaluation of the retrospective method. Psychological Assessment, 6(2), 92.
Hirschman, E. C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19(2), 155-179.
Hsieh, Y. C., Chiu, H. C. & Lin, C. C. (2006). Family communication and parental influence on children’s brand attitudes. Journal of Business Research, 59(10-11), 1079-1086.
Japutra, A., Ekinci, Y. & Simkin, L. (2019). Self-congruence, brand attachment and compulsive buying. Journal of Business Research, 99, 456-463.
Kim, H. S., Hodgins, D. C., Torres, A. R., Fontenelle, L. F., Rosario, M. C., Mathis, M. A., Ferrao, Y. A., Miguel, E. C. & Tavares, H. (2018). Dual diagnosis of obsessive compulsive and compulsive buying disorders: demographic, clinical, and psychiatric correlates. Comprehensive Psychiatry, 86, 67-73.
McLeod, J. M. & Chaffee, S. (1972). The Construction of Social Reality, in the Social Influence Processes, NY: Aldine.
Mayer, K. U. & Tuma, N. B. (1990). Life Course Research and Event History Analysis: An Overview, in Event History Analysis in Life Course Research, Madison: University of Wisconsin Press.
Moschis, G. P. & Moore, R. L. (1982). A longitudinal study of television advertising effects. Journal of Consumer Research, 9(3), 279-286.
Moschis, G. P. (2007). Life course perspectives on consumer behavior. Journal of the Academy of Marketing Science, 35, 295-397.
O’Guinn, T. C. & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of Consumer Research, 16(2), 147-157.
Owens, T. J., Shippee, N. D. & Hensel, D. J. (2008). Emotional distress, drinking, and academic achievement across the adolescent life course. Journal of Youth and Adolescence, 37(10),
1242-1256.
Pechmann, C., Levine, L., Loughlin, S. & Leslie, F. (2005). Impulsive and self-conscious: Adolescents’ vulnerability to advertising and promotion. Journal of Public Policy & Marketing, 24(2), 202-221.
Ren, W. (2010). The influencing factors of academic failure and coping strategies. Journal of Educational Institute of Jilin Province, 11(26), 86-87. [in Chinese]
Rindfleisch, A., Burroughs, J. E. & Denton, F. (1997). Family structure, materialism, and compulsive consumption. Journal of Consumer Research, 23(4), 312-325.
Ryan, A. M. (2001). The peer group as a context for the development of young adolescent motivation and achievement. Child Development, 72(4), 1135-1150.
Sarason, I. G., Johnson, J. H. & Siegel, J. M. (1978). Assessing the impact of life changes: development of the Life Experiences Survey. Journal of Consulting and Clinical Psychology, 46(5), 932.
Sneath, J. Z., Lacey, R. & Kennett-Hensel, P. A. (2009). Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. Marketing Letters, 20(1), 45-60.
Steinberg, L. (2002). Adolescence. (6th ed.) Boston: McGraw-Hill.
Uhlenberg, P. & Mueller, M. (2003). Family context and individual weil-being. In Handbook of the life course (pp. 123-148). Boston, MA: Springer.
Valence, G., d’Astous, A. & Fortier, L. (1988). Compulsive buying: Concept and measurement. Journal of Consumer Policy, 11(4), 419-433.
Weaver, S. T., Moschis, G. P. & Davis, T. (2011). Antecedents of materialism and compulsive buying: A life course study in Australia. Australasian Marketing Journal (AMJ), 19(4), 247-256.
Wentzel, K. R. (1991). Relations between social competence and academic achievement in early adolescence. Child Development, 62(5), 1066-1078.
Ye, X. (2003). Investigating the relationship between school pressure and grade for middle school students. Journal of the Chinese Society of Education, (8), 43-45. [in Chinese]
Zhao, F. & Zhao. Y. (2005). Investigating the relationship between parents’ over expectation and middle school students’ pressure. Youth Studies, (8), 11-19. [in Chinese]
Zheng, Y., Yang, X., Liu, Q., Chu, X., Huang, Q. & Zhou, Z. (in press). Perceived stress and online compulsive buying among women: a moderated mediation model. Computer in Human Behavior.
Zhou, Y., Liu, F., Xie, A. & Wang, L. (2004). Research on middle school students’ psychological pressure and coping strategies. Education Exploration, (4), 90-92. [in Chinese]