学业困难对强迫性购买行为影响机制的研究 ——以中国大学生为例
##plugins.themes.bootstrap3.article.sidebar##
已出版:
12月 27, 2019
关键词:
学业困难 中国青少年 强迫性购买行为 生命历程研究
##plugins.themes.bootstrap3.article.main##
摘要
近年来，作为中国社会经济飞速发展的副产品之一，强迫性购买行为在年轻消费群体中呈上升趋势。然而，中国学界对强迫性购买行为的研究还十分有限，特别是还没有研究从生命历程的视角来考察重要生活事件对强迫性购买行为的影响机制。本研究结合人力资本理论、压力理论和社会化理论，解析人们在成长过程中经历的学业困难这一重要生活事件对其成年后强迫性购买行为的影响。研究发现，经历过学业困难的青少年，特别是女性青少年，比没有经历过学业困难的青少年更容易在成年后出现强迫性购买行为；学业困难会导致感知压力与同伴消费沟通频率的增加，进而影响强迫性购买行为；社交导向型家庭沟通模式增强了学业困难与感知生活压力之间的关系。研究结果为企业制定相应的营销策略以及如何从根源上预防与干预强迫性购买行为提供了建议。
##plugins.themes.bootstrap3.article.details##
##submission.howToCite##
Cai, Y., & Nithisathian, K. (2019). 学业困难对强迫性购买行为影响机制的研究 ——以中国大学生为例. 社会科学与管理, 3(2), 90–106. 取读于 从 https://so01.tci-thaijo.org/index.php/CJSSM/article/view/210017
栏目
研究型文章
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
参考
Baker, A., Moschis, G. P., Benmoyal, S. & Pizzutti, C. (2013). How family resources affect materialism and compulsive buying: a cross-country life course perspective. Journal of Cross-Cultural Research, 47(4), 335-362.
Baltes, P. & Baltes, M. (1990). Psychological Perspectives on Successful Aging: The Model of Selective Optimization with Compensation. In: P. Baltes, & M. Baltes (Eds.), Successful Aging:
Perspectives from the Behavioral Sciences. New York: Cambridge University Press.
Baron, R. M. & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
Benmoyal-Bouzaglo, S. & Moschis, G. P. (2009). The effects of family structure and socialization influences on compulsive consumption: a life course study in France. International Journal of Consumer Studies, 33(1), 49-57.
Brown, B. B. (1990). Peer groups and peer cultures, in at the threshold: The Developing Adolescent, eds. S. S. Feldman and G. R. Elliott. Cambridge: Harvard University Press.
Chaffee, S. H., McLeod, J. M. & Wackman, D. B. (1966). Family communication and political socialization. Paper presented at the meeting lowa, USA: IA.
Churchill, J. G. A. & Moschis, G. P. (1979). Television and interpersonal influences on adolescent consumer learning. Journal of Consumer Research, 6(1), 23-35.
Cowen, E. L., Work, W. C., Hightower, A. D., Wyman, P. A., Parker, G. R. & Lotyczewski, B. S. (1991). Toward the development of a measure of perceived self-efficacy in children. Journal of Clinical Child and Adolescent Psychology, 20(2), 169-178.
Daniels, D. & Moos, R. H. (1990). Assessing life stressors and social resources among adolescents: Applications to depressed youth. Journal of Adolescent Research, 5(3), 268-289.
d’Astous, A., Maltais, J. & Roberge, C. (1990). Compulsive buying tendencies of adolescent consumers. Advances in Consumer Research, 17, 306-312.
Dittmar, H. (2005). Compulsive buying–a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors. British Journal of Psychology, 96(4), 467-491.
Elliott, R. (1994). Addictive consumption: Function and fragmentation in postmodernity. Journal of Consumer Policy, 17(2), 159-179.
Faber, R. J. & Christenson, G. A. (1996). In the mood to buy: Differences in the mood states experienced by compulsive buyers and other consumers. Psychology & Marketing, 13(8), 803-819.
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117-140.
Frytak J. R., Harley C. R. & Finch, M. D. (2003) Socioeconomic Status and Health over the Life Course. In: Mortimer J. T., Shanahan M. J. (eds) Handbook of the Life Course. Handbooks of Sociology and Social Research. Boston, MA: Springer.
Gierveld, J. D. J. & Dykstra, P. A. (1993). Life transitions and the network of personal relationships: Theoretical and methodological issues. Advances in Personal Relationships, 4, 195-227.
Grewal, D., Baker, J., Levy, M. & Voss, G. B. (2003). The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores.
Journal of Retailing, 79(4), 259-268.
Gwin, C. F., Roberts, J. A. & Martinez, C. R. (2005). Nature vs. nurture: the role of family in compulsive buying. Marketing Management Journal, 15, 95-107.
Heckhausen, J. & Schulz, R. (1995). A life-span theory of control. Psychological Review, 102(2), 284.
Henry, B., Moffitt, T. E., Caspi, A., Langley, J. & Silva, P. A. (1994). On the remembrance of things past: a longitudinal evaluation of the retrospective method. Psychological Assessment, 6(2), 92.
Hirschman, E. C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19(2), 155-179.
Hsieh, Y. C., Chiu, H. C. & Lin, C. C. (2006). Family communication and parental influence on children’s brand attitudes. Journal of Business Research, 59(10-11), 1079-1086.
Japutra, A., Ekinci, Y. & Simkin, L. (2019). Self-congruence, brand attachment and compulsive buying. Journal of Business Research, 99, 456-463.
Kim, H. S., Hodgins, D. C., Torres, A. R., Fontenelle, L. F., Rosario, M. C., Mathis, M. A., Ferrao, Y. A., Miguel, E. C. & Tavares, H. (2018). Dual diagnosis of obsessive compulsive and compulsive buying disorders: demographic, clinical, and psychiatric correlates. Comprehensive Psychiatry, 86, 67-73.
McLeod, J. M. & Chaffee, S. (1972). The Construction of Social Reality, in the Social Influence Processes, NY: Aldine.
Mayer, K. U. & Tuma, N. B. (1990). Life Course Research and Event History Analysis: An Overview, in Event History Analysis in Life Course Research, Madison: University of Wisconsin Press.
Moschis, G. P. & Moore, R. L. (1982). A longitudinal study of television advertising effects. Journal of Consumer Research, 9(3), 279-286.
Moschis, G. P. (2007). Life course perspectives on consumer behavior. Journal of the Academy of Marketing Science, 35, 295-397.
O’Guinn, T. C. & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of Consumer Research, 16(2), 147-157.
Owens, T. J., Shippee, N. D. & Hensel, D. J. (2008). Emotional distress, drinking, and academic achievement across the adolescent life course. Journal of Youth and Adolescence, 37(10),
1242-1256.
Pechmann, C., Levine, L., Loughlin, S. & Leslie, F. (2005). Impulsive and self-conscious: Adolescents’ vulnerability to advertising and promotion. Journal of Public Policy & Marketing, 24(2), 202-221.
Ren, W. (2010). The influencing factors of academic failure and coping strategies. Journal of Educational Institute of Jilin Province, 11(26), 86-87. [in Chinese]
Rindfleisch, A., Burroughs, J. E. & Denton, F. (1997). Family structure, materialism, and compulsive consumption. Journal of Consumer Research, 23(4), 312-325.
Ryan, A. M. (2001). The peer group as a context for the development of young adolescent motivation and achievement. Child Development, 72(4), 1135-1150.
Sarason, I. G., Johnson, J. H. & Siegel, J. M. (1978). Assessing the impact of life changes: development of the Life Experiences Survey. Journal of Consulting and Clinical Psychology, 46(5), 932.
Sneath, J. Z., Lacey, R. & Kennett-Hensel, P. A. (2009). Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. Marketing Letters, 20(1), 45-60.
Steinberg, L. (2002). Adolescence. (6th ed.) Boston: McGraw-Hill.
Uhlenberg, P. & Mueller, M. (2003). Family context and individual weil-being. In Handbook of the life course (pp. 123-148). Boston, MA: Springer.
Valence, G., d’Astous, A. & Fortier, L. (1988). Compulsive buying: Concept and measurement. Journal of Consumer Policy, 11(4), 419-433.
Weaver, S. T., Moschis, G. P. & Davis, T. (2011). Antecedents of materialism and compulsive buying: A life course study in Australia. Australasian Marketing Journal (AMJ), 19(4), 247-256.
Wentzel, K. R. (1991). Relations between social competence and academic achievement in early adolescence. Child Development, 62(5), 1066-1078.
Ye, X. (2003). Investigating the relationship between school pressure and grade for middle school students. Journal of the Chinese Society of Education, (8), 43-45. [in Chinese]
Zhao, F. & Zhao. Y. (2005). Investigating the relationship between parents’ over expectation and middle school students’ pressure. Youth Studies, (8), 11-19. [in Chinese]
Zheng, Y., Yang, X., Liu, Q., Chu, X., Huang, Q. & Zhou, Z. (in press). Perceived stress and online compulsive buying among women: a moderated mediation model. Computer in Human Behavior.
Zhou, Y., Liu, F., Xie, A. & Wang, L. (2004). Research on middle school students’ psychological pressure and coping strategies. Education Exploration, (4), 90-92. [in Chinese]
Baltes, P. & Baltes, M. (1990). Psychological Perspectives on Successful Aging: The Model of Selective Optimization with Compensation. In: P. Baltes, & M. Baltes (Eds.), Successful Aging:
Perspectives from the Behavioral Sciences. New York: Cambridge University Press.
Baron, R. M. & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
Benmoyal-Bouzaglo, S. & Moschis, G. P. (2009). The effects of family structure and socialization influences on compulsive consumption: a life course study in France. International Journal of Consumer Studies, 33(1), 49-57.
Brown, B. B. (1990). Peer groups and peer cultures, in at the threshold: The Developing Adolescent, eds. S. S. Feldman and G. R. Elliott. Cambridge: Harvard University Press.
Chaffee, S. H., McLeod, J. M. & Wackman, D. B. (1966). Family communication and political socialization. Paper presented at the meeting lowa, USA: IA.
Churchill, J. G. A. & Moschis, G. P. (1979). Television and interpersonal influences on adolescent consumer learning. Journal of Consumer Research, 6(1), 23-35.
Cowen, E. L., Work, W. C., Hightower, A. D., Wyman, P. A., Parker, G. R. & Lotyczewski, B. S. (1991). Toward the development of a measure of perceived self-efficacy in children. Journal of Clinical Child and Adolescent Psychology, 20(2), 169-178.
Daniels, D. & Moos, R. H. (1990). Assessing life stressors and social resources among adolescents: Applications to depressed youth. Journal of Adolescent Research, 5(3), 268-289.
d’Astous, A., Maltais, J. & Roberge, C. (1990). Compulsive buying tendencies of adolescent consumers. Advances in Consumer Research, 17, 306-312.
Dittmar, H. (2005). Compulsive buying–a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors. British Journal of Psychology, 96(4), 467-491.
Elliott, R. (1994). Addictive consumption: Function and fragmentation in postmodernity. Journal of Consumer Policy, 17(2), 159-179.
Faber, R. J. & Christenson, G. A. (1996). In the mood to buy: Differences in the mood states experienced by compulsive buyers and other consumers. Psychology & Marketing, 13(8), 803-819.
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117-140.
Frytak J. R., Harley C. R. & Finch, M. D. (2003) Socioeconomic Status and Health over the Life Course. In: Mortimer J. T., Shanahan M. J. (eds) Handbook of the Life Course. Handbooks of Sociology and Social Research. Boston, MA: Springer.
Gierveld, J. D. J. & Dykstra, P. A. (1993). Life transitions and the network of personal relationships: Theoretical and methodological issues. Advances in Personal Relationships, 4, 195-227.
Grewal, D., Baker, J., Levy, M. & Voss, G. B. (2003). The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores.
Journal of Retailing, 79(4), 259-268.
Gwin, C. F., Roberts, J. A. & Martinez, C. R. (2005). Nature vs. nurture: the role of family in compulsive buying. Marketing Management Journal, 15, 95-107.
Heckhausen, J. & Schulz, R. (1995). A life-span theory of control. Psychological Review, 102(2), 284.
Henry, B., Moffitt, T. E., Caspi, A., Langley, J. & Silva, P. A. (1994). On the remembrance of things past: a longitudinal evaluation of the retrospective method. Psychological Assessment, 6(2), 92.
Hirschman, E. C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19(2), 155-179.
Hsieh, Y. C., Chiu, H. C. & Lin, C. C. (2006). Family communication and parental influence on children’s brand attitudes. Journal of Business Research, 59(10-11), 1079-1086.
Japutra, A., Ekinci, Y. & Simkin, L. (2019). Self-congruence, brand attachment and compulsive buying. Journal of Business Research, 99, 456-463.
Kim, H. S., Hodgins, D. C., Torres, A. R., Fontenelle, L. F., Rosario, M. C., Mathis, M. A., Ferrao, Y. A., Miguel, E. C. & Tavares, H. (2018). Dual diagnosis of obsessive compulsive and compulsive buying disorders: demographic, clinical, and psychiatric correlates. Comprehensive Psychiatry, 86, 67-73.
McLeod, J. M. & Chaffee, S. (1972). The Construction of Social Reality, in the Social Influence Processes, NY: Aldine.
Mayer, K. U. & Tuma, N. B. (1990). Life Course Research and Event History Analysis: An Overview, in Event History Analysis in Life Course Research, Madison: University of Wisconsin Press.
Moschis, G. P. & Moore, R. L. (1982). A longitudinal study of television advertising effects. Journal of Consumer Research, 9(3), 279-286.
Moschis, G. P. (2007). Life course perspectives on consumer behavior. Journal of the Academy of Marketing Science, 35, 295-397.
O’Guinn, T. C. & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of Consumer Research, 16(2), 147-157.
Owens, T. J., Shippee, N. D. & Hensel, D. J. (2008). Emotional distress, drinking, and academic achievement across the adolescent life course. Journal of Youth and Adolescence, 37(10),
1242-1256.
Pechmann, C., Levine, L., Loughlin, S. & Leslie, F. (2005). Impulsive and self-conscious: Adolescents’ vulnerability to advertising and promotion. Journal of Public Policy & Marketing, 24(2), 202-221.
Ren, W. (2010). The influencing factors of academic failure and coping strategies. Journal of Educational Institute of Jilin Province, 11(26), 86-87. [in Chinese]
Rindfleisch, A., Burroughs, J. E. & Denton, F. (1997). Family structure, materialism, and compulsive consumption. Journal of Consumer Research, 23(4), 312-325.
Ryan, A. M. (2001). The peer group as a context for the development of young adolescent motivation and achievement. Child Development, 72(4), 1135-1150.
Sarason, I. G., Johnson, J. H. & Siegel, J. M. (1978). Assessing the impact of life changes: development of the Life Experiences Survey. Journal of Consulting and Clinical Psychology, 46(5), 932.
Sneath, J. Z., Lacey, R. & Kennett-Hensel, P. A. (2009). Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. Marketing Letters, 20(1), 45-60.
Steinberg, L. (2002). Adolescence. (6th ed.) Boston: McGraw-Hill.
Uhlenberg, P. & Mueller, M. (2003). Family context and individual weil-being. In Handbook of the life course (pp. 123-148). Boston, MA: Springer.
Valence, G., d’Astous, A. & Fortier, L. (1988). Compulsive buying: Concept and measurement. Journal of Consumer Policy, 11(4), 419-433.
Weaver, S. T., Moschis, G. P. & Davis, T. (2011). Antecedents of materialism and compulsive buying: A life course study in Australia. Australasian Marketing Journal (AMJ), 19(4), 247-256.
Wentzel, K. R. (1991). Relations between social competence and academic achievement in early adolescence. Child Development, 62(5), 1066-1078.
Ye, X. (2003). Investigating the relationship between school pressure and grade for middle school students. Journal of the Chinese Society of Education, (8), 43-45. [in Chinese]
Zhao, F. & Zhao. Y. (2005). Investigating the relationship between parents’ over expectation and middle school students’ pressure. Youth Studies, (8), 11-19. [in Chinese]
Zheng, Y., Yang, X., Liu, Q., Chu, X., Huang, Q. & Zhou, Z. (in press). Perceived stress and online compulsive buying among women: a moderated mediation model. Computer in Human Behavior.
Zhou, Y., Liu, F., Xie, A. & Wang, L. (2004). Research on middle school students’ psychological pressure and coping strategies. Education Exploration, (4), 90-92. [in Chinese]
