RESEARCH ON THE RELATIONSHIP BETWEEN REGIONAL TOURISM DEVELOPMENT QUALITY AND DEVELOPMENT PERFORMANCE
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Abstract
At present, tourism has become a major economic industry in the world and is known as the “golden industry”. The development of regional tourism has also resulted in new opportunities, and development prospects are constantly improving. Thus, it would be necessary to establish a framework that would influence the customer engagement factors and customer engagement and sentiment to have an impact on customer satisfaction. This would be necessary for regional tourism operators to identify and enhance customer participation, improve services, service quality, as well as customer satisfaction.
As a consequence, if regional tourism needs good operation, this would be inseparable from a stable customer flow, as the most basic aspect to attract tourists is customer satisfaction. Based on the theoretical framework model of regional tourism customer satisfaction, this study prepared the relevant research on regional tourism satisfaction in Guizhou Province of China by means of empirical research. Using a combination of qualitative and quantitative analysis methods together with the specific literature, data analysis, interviews, questionnaires, and statistical analysis methods, the theoretical framework model of regional tourism customer satisfaction was constructed, and a framework for influencing the customer participation factors was proposed. This research would have a strong application value for the operation of regional tourism, and also have good exploration significance in theory. This paper also provided some recommendations and measures after analyzing regional tourism customer satisfaction.
Customer satisfaction plays a mediating role in the quality of tourism development and tourism development performance, thus resulting in a great impact. Regional natural economic and social culture, regional important activities, regional service quality, customer participation, and customer spending sentiment would also have an important impact on regional customer satisfaction. The performance of regional development and the quality of amusement would play a role in regulating customer satisfaction. The relationship between tourism development quality and development performance is also a complex and dynamic system. Hence, this paper explored the impact mechanism of the relationship between tourism development quality and development performance. This would help market managers improve their systems, standardize market orders, circumvent the relevant risks, and optimize their own development of the Chinese travel industry.
Article Details
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
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