RESEARCH ON THE RELATIONSHIPS AMONG PERCEIVED TOURISM VALUE, TOURIST SATISFACTION AND REVISIT WILLINGNESS
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Published:
Dec 27, 2019
Keywords:
tourists’ perceived value satisfaction revisit willingness
Main Article Content
Abstract
On the basis of the rapid development of tourism, the research on the relationships among tourists’ perceived value, satisfaction and willingness to revisit can not only reveal the mechanism of tourists’ revisit willingness, but also provide a reference for the management departments in tourism development to formulate policies based on tourists’ perspectives. As a result, through establishing the relationship model of tourists’ perceived value, satisfaction and willingness to revisit based on the customer satisfaction theory and the conducting of the questionnaire survey at tourist attractions in Guizhou, China in order to have a further analysis and processing of survey data and empirically analyze the relationships among the variables, the research results show that tourists’ perceived value has a significant positive correlation with satisfaction, satisfaction has a prominent positive correlation with willingness to revisit, and there is a significant positive correlation between the perceived value of tourists and their revisit willingness. Therefore, it can be seen that satisfaction plays an intermediary role in the relationship between tourists’ perceived value and their willingness to revisit to some extent.
Article Details
How to Cite
Wang, D. (2019). RESEARCH ON THE RELATIONSHIPS AMONG PERCEIVED TOURISM VALUE, TOURIST SATISFACTION AND REVISIT WILLINGNESS. Chinese Journal of Social Science and Management, 3(2), 46–61. Retrieved from https://so01.tci-thaijo.org/index.php/CJSSM/article/view/225148
Section
Research Articles
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Murphy, L. & Moscardo, G. (2011). Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village. Journal of Retailing and Consumer Services, 18(4), 302-310.
Oliver, R. L. & Swan, J. E. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 53(2), 460-469.
Parasuraman, A. & Grewal, D. (2000). The impact of technology on the quality value loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28(1), 168-174.
Petrick, J. F. & Sheila, J. B. (2002). An examination of the construct of perceived value for the prediction of golf travelers’ intentions to revisit. Journal of Travel Research, 41(1), 38-45.
Pizam, A. (1978). Tourism’s impacts: The social costs to the destination community as perceived by its residents. Journal of Travel Research, 16(4), 8-12.
Sausmarez, N. (2003). Malaysia’s Response to the Asia Financial Crisis: Implications for Tourism and sectoral Crisis Management. Journal of Travel Tourism Marketing, 15(4), 217-231.
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Um, S., Chon, K. & Ro, Y. H. (2006). Antecedents of revisit intention. Annals of Tourism Research, 33(4), 1141-1158.
Wang, Y. W., Tong, Q., Chen, H., Wu, X. Y. & Cao, N. (2019). Perception of rural tourism supply, brand value and willingness to revisit. Journal of Tourism, 34(5), 37-50. [in Chinese]
Xiao, X., Ren, L. X. & Zhang, J. (2013). An analysis of influencing factors and mechanism of tourists’ revisiting intention in suburban tourist destinations -- taking pearl spring scenic spot in Nanjing as an example. Regional research and development, 32(2), 148-153. [in Chinese]
Yang, B., & Thaldumrong, P. (2017). Thai Buddha Amulet In The Chinese Market Situation: Problems And Countermeasures. Chinese Journal of Social Science and Management, 1(1), 1-16.
Zeelenberg, M. & Pieters, R. (2004). Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services. Journal of Business Research, (57), 445-455.
Zhang, L., Xie, S. T., He, J. W. & Su, A. Y. (2018). Research on the relationship between tourists’ perceived value and satisfaction in ancient villages -- a case study of Xiaozhou village in
Guangzhou. Tourism Forum, 11(3), 58-69.
Zhu, Q. Q. & Jin, B. X. (2018). Research on the influence mechanism of animation festival tourists’ revisiting intention: an integrated model based on TPB and festival image. Zhejiang Social
Sciences, 10(8), 89-97, 109, 158. [in Chinese]
Baker, D. A. & Crompton, J. L. (2000). Quality, Satisfaction and Behavioral Intentions. Annals of Tourism Research, 27(3), 785-804.
Bolton, R. N. & Drew, J. H. (1991). A multistage model of customers’ assessments of service quality and value. Journal of Consumer, 17(4), 375-384.
Cai, W. M. (2015). Research on perceived value and revisiting intention of tourists in rural tourism destinations -- a case study of Chengdu Sansheng Township. Journal of Southwest University for Nationalities (humanities and social sciences edition), 36(5), 134-138.
Cardozo, R. N. (1965). An Experimental Study of Consumer Effort, Expectation and Satisfaction. Journal of Marketing Research, 13(21), 244-249.
Chen, C. F. & Tsai, D. C. (2007). How Destination Image and Evaluative Factors Affect Behavioral Intentions?. Tourism Management, 28(4), 1115-1122.
Chen, C. F. & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
Chi, G. Q. & Qu, H. (2008). Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach. Tourism Management, 29(4),
624-636.
Cronin, J. J., Brady, M. K. & Hult, G. T. M. (2000). Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218.
Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. MA: Addison Wesley.
Gao, M. (2011). Research review on the relationship between perceived value, satisfaction and behavioral tendency of tourists. Journal of Jiangxi Agricultural University, 10(3), 135-143. [in Chinese]
Han, J. & Zhang, Y. (2016). Comparative study on the influence of tourists’ perceived value on TCM evaluation of recreation value -- a case study of Zhangguying Village, Hunan Province.
Tourism Science, 30(5), 24-36. [in Chinese]
Huang, X. X. & Lin, D. R. (2019). Visitor density, sense of crowding and satisfaction -- a study on the main influencing factors of visitor crowding perception in the context of the exhibition hall. Journal of Tourism, 34(3), 86-101. [in Chinese]
Hui, T. K., Wan, D. & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975.
Hutchinson, J., Lai, F. & Wang Y. (2009). Understanding the relationships of quality, value, equity, satisfaction, and behavioral intentions among golf travelers. Tourism Management, 30(2),
298-308.
Jia, Y. J. & Lin, D. R. (2017). Influence of destination quality on tourists’ satisfaction and loyalty -- mediating effect of local attachment and regulating effect of gender. Tourism Science, 31(6), 65-78. [in Chinese]
Kristin, D. & Zauberman, G. (2005). Searching Ordered Sets: Evaluations from Sequences under Search. Journal of Consumer Research, 31(4), 824-832.
Lai, W. T. & Chen, C. F. (2011). Behavioral intentions of public transit passengers—The roles of service quality, perceived value, satisfaction and involvement. Transport Policy, 18(2), 318-325.
Lam, S. Y., Shankar, V., Errami, M. K. & Murthy, B. (2004). Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from a Business to Business Service Context. Journal of
the Academy of Marketing Science, 32(3), 293-311
Li, H. L., Zhou, L. Q. & Zheng, Y. B. (2018). Influence of motivation and perceived value of “foreign family music” tourists on their satisfaction and behavioral intention. Journal of
Zhejiang University (science edition), 45(1), 92-102. [in Chinese]
Liu, H. Q. (2015). The influence of adjustment orientation and communication strategy on tourists’ purchase intention -- the intermediary role of perceived value. Journal of Tourism, 30(12), 74-84. [in Chinese]
Liu, Y. & Jang, S. C. (2009). Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions?. International Journal of Hospitality Management, 28(3), 338-348.
Liu, Y. P., Wu, Y. Q. & Jin, J. X. (2013). Analysis of influencing factors of experiential rural tourists’ willingness to revisit - based on Logistic model. Travel BBS, 6(2), 5-10. [in Chinese]
Long, O. (2016). Research on influencing factors and marketing strategies of experiential rural tourism tourists’ perceived value. Agricultural Economy, 2(10), 46-48. [in Chinese]
Luo, C., Shen, L. & Gao, H. (2016). Research on the mechanism of tourist destination brand experience on tourist loyalty. Journal of Donghua University (natural science edition), 42(5), 752-759. [in Chinese]
Martinez, S. C., Vadell, J. B. G. & Matinez-Ruiz, M. P. (2010). Factors Influencing Repeat Visits to a Destination: The Influence of Group Composition. Tourism Management, 31(6), 862-870.
Murphy, L. & Moscardo, G. (2011). Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village. Journal of Retailing and Consumer Services, 18(4), 302-310.
Oliver, R. L. & Swan, J. E. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 53(2), 460-469.
Parasuraman, A. & Grewal, D. (2000). The impact of technology on the quality value loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28(1), 168-174.
Petrick, J. F. & Sheila, J. B. (2002). An examination of the construct of perceived value for the prediction of golf travelers’ intentions to revisit. Journal of Travel Research, 41(1), 38-45.
Pizam, A. (1978). Tourism’s impacts: The social costs to the destination community as perceived by its residents. Journal of Travel Research, 16(4), 8-12.
Sausmarez, N. (2003). Malaysia’s Response to the Asia Financial Crisis: Implications for Tourism and sectoral Crisis Management. Journal of Travel Tourism Marketing, 15(4), 217-231.
Sheng, Y. C. & Wu, X. Y. (2019). Evolution and spatial differences of online attention on tourist satisfaction. Economic Geography, 39(2), 232-240. [in Chinese]
Um, S., Chon, K. & Ro, Y. H. (2006). Antecedents of revisit intention. Annals of Tourism Research, 33(4), 1141-1158.
Wang, Y. W., Tong, Q., Chen, H., Wu, X. Y. & Cao, N. (2019). Perception of rural tourism supply, brand value and willingness to revisit. Journal of Tourism, 34(5), 37-50. [in Chinese]
Xiao, X., Ren, L. X. & Zhang, J. (2013). An analysis of influencing factors and mechanism of tourists’ revisiting intention in suburban tourist destinations -- taking pearl spring scenic spot in Nanjing as an example. Regional research and development, 32(2), 148-153. [in Chinese]
Yang, B., & Thaldumrong, P. (2017). Thai Buddha Amulet In The Chinese Market Situation: Problems And Countermeasures. Chinese Journal of Social Science and Management, 1(1), 1-16.
Zeelenberg, M. & Pieters, R. (2004). Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services. Journal of Business Research, (57), 445-455.
Zhang, L., Xie, S. T., He, J. W. & Su, A. Y. (2018). Research on the relationship between tourists’ perceived value and satisfaction in ancient villages -- a case study of Xiaozhou village in
Guangzhou. Tourism Forum, 11(3), 58-69.
Zhu, Q. Q. & Jin, B. X. (2018). Research on the influence mechanism of animation festival tourists’ revisiting intention: an integrated model based on TPB and festival image. Zhejiang Social
Sciences, 10(8), 89-97, 109, 158. [in Chinese]