旅游感知价值、游客满意度与重游意愿关系研究
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已出版:
12月 27, 2019
关键词:
游客感知价值 满意度 重游意愿
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摘要
在旅游业快速发展的背景下，研究游客感知价值、满意度与重游意愿的关系能够揭示游客重游意愿产生的机制，也能为旅游业发展中管理部门制定政策提供基于游客视角的参考。为此构建基于顾客满意理论构建游客感知价值、满意度与重游意愿关系模型，通过在中国贵州的旅游景区开展问卷调查，进而分析处理调查数据的基础上，实证分析各变量之间的关系。研究结果表明：游客感知价值对满意度具有显著正相关关系，满意度对重游意愿具有显著正相关关系，游客感知价值对重游意愿具有显著正相关关系，满意度在游客感知价值与重游意愿关系中起部分中介作用。
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Wang, D. (2019). 旅游感知价值、游客满意度与重游意愿关系研究. 社会科学与管理, 3(2), 46–61. 取读于 从 https://so01.tci-thaijo.org/index.php/CJSSM/article/view/225148
栏目
研究型文章
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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Parasuraman, A. & Grewal, D. (2000). The impact of technology on the quality value loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28(1), 168-174.
Petrick, J. F. & Sheila, J. B. (2002). An examination of the construct of perceived value for the prediction of golf travelers’ intentions to revisit. Journal of Travel Research, 41(1), 38-45.
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Zhang, L., Xie, S. T., He, J. W. & Su, A. Y. (2018). Research on the relationship between tourists’ perceived value and satisfaction in ancient villages -- a case study of Xiaozhou village in
Guangzhou. Tourism Forum, 11(3), 58-69.
Zhu, Q. Q. & Jin, B. X. (2018). Research on the influence mechanism of animation festival tourists’ revisiting intention: an integrated model based on TPB and festival image. Zhejiang Social
Sciences, 10(8), 89-97, 109, 158. [in Chinese]
Baker, D. A. & Crompton, J. L. (2000). Quality, Satisfaction and Behavioral Intentions. Annals of Tourism Research, 27(3), 785-804.
Bolton, R. N. & Drew, J. H. (1991). A multistage model of customers’ assessments of service quality and value. Journal of Consumer, 17(4), 375-384.
Cai, W. M. (2015). Research on perceived value and revisiting intention of tourists in rural tourism destinations -- a case study of Chengdu Sansheng Township. Journal of Southwest University for Nationalities (humanities and social sciences edition), 36(5), 134-138.
Cardozo, R. N. (1965). An Experimental Study of Consumer Effort, Expectation and Satisfaction. Journal of Marketing Research, 13(21), 244-249.
Chen, C. F. & Tsai, D. C. (2007). How Destination Image and Evaluative Factors Affect Behavioral Intentions?. Tourism Management, 28(4), 1115-1122.
Chen, C. F. & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
Chi, G. Q. & Qu, H. (2008). Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach. Tourism Management, 29(4),
624-636.
Cronin, J. J., Brady, M. K. & Hult, G. T. M. (2000). Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218.
Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. MA: Addison Wesley.
Gao, M. (2011). Research review on the relationship between perceived value, satisfaction and behavioral tendency of tourists. Journal of Jiangxi Agricultural University, 10(3), 135-143. [in Chinese]
Han, J. & Zhang, Y. (2016). Comparative study on the influence of tourists’ perceived value on TCM evaluation of recreation value -- a case study of Zhangguying Village, Hunan Province.
Tourism Science, 30(5), 24-36. [in Chinese]
Huang, X. X. & Lin, D. R. (2019). Visitor density, sense of crowding and satisfaction -- a study on the main influencing factors of visitor crowding perception in the context of the exhibition hall. Journal of Tourism, 34(3), 86-101. [in Chinese]
Hui, T. K., Wan, D. & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975.
Hutchinson, J., Lai, F. & Wang Y. (2009). Understanding the relationships of quality, value, equity, satisfaction, and behavioral intentions among golf travelers. Tourism Management, 30(2),
298-308.
Jia, Y. J. & Lin, D. R. (2017). Influence of destination quality on tourists’ satisfaction and loyalty -- mediating effect of local attachment and regulating effect of gender. Tourism Science, 31(6), 65-78. [in Chinese]
Kristin, D. & Zauberman, G. (2005). Searching Ordered Sets: Evaluations from Sequences under Search. Journal of Consumer Research, 31(4), 824-832.
Lai, W. T. & Chen, C. F. (2011). Behavioral intentions of public transit passengers—The roles of service quality, perceived value, satisfaction and involvement. Transport Policy, 18(2), 318-325.
Lam, S. Y., Shankar, V., Errami, M. K. & Murthy, B. (2004). Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from a Business to Business Service Context. Journal of
the Academy of Marketing Science, 32(3), 293-311
Li, H. L., Zhou, L. Q. & Zheng, Y. B. (2018). Influence of motivation and perceived value of “foreign family music” tourists on their satisfaction and behavioral intention. Journal of
Zhejiang University (science edition), 45(1), 92-102. [in Chinese]
Liu, H. Q. (2015). The influence of adjustment orientation and communication strategy on tourists’ purchase intention -- the intermediary role of perceived value. Journal of Tourism, 30(12), 74-84. [in Chinese]
Liu, Y. & Jang, S. C. (2009). Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions?. International Journal of Hospitality Management, 28(3), 338-348.
Liu, Y. P., Wu, Y. Q. & Jin, J. X. (2013). Analysis of influencing factors of experiential rural tourists’ willingness to revisit - based on Logistic model. Travel BBS, 6(2), 5-10. [in Chinese]
Long, O. (2016). Research on influencing factors and marketing strategies of experiential rural tourism tourists’ perceived value. Agricultural Economy, 2(10), 46-48. [in Chinese]
Luo, C., Shen, L. & Gao, H. (2016). Research on the mechanism of tourist destination brand experience on tourist loyalty. Journal of Donghua University (natural science edition), 42(5), 752-759. [in Chinese]
Martinez, S. C., Vadell, J. B. G. & Matinez-Ruiz, M. P. (2010). Factors Influencing Repeat Visits to a Destination: The Influence of Group Composition. Tourism Management, 31(6), 862-870.
Murphy, L. & Moscardo, G. (2011). Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village. Journal of Retailing and Consumer Services, 18(4), 302-310.
Oliver, R. L. & Swan, J. E. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 53(2), 460-469.
Parasuraman, A. & Grewal, D. (2000). The impact of technology on the quality value loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28(1), 168-174.
Petrick, J. F. & Sheila, J. B. (2002). An examination of the construct of perceived value for the prediction of golf travelers’ intentions to revisit. Journal of Travel Research, 41(1), 38-45.
Pizam, A. (1978). Tourism’s impacts: The social costs to the destination community as perceived by its residents. Journal of Travel Research, 16(4), 8-12.
Sausmarez, N. (2003). Malaysia’s Response to the Asia Financial Crisis: Implications for Tourism and sectoral Crisis Management. Journal of Travel Tourism Marketing, 15(4), 217-231.
Sheng, Y. C. & Wu, X. Y. (2019). Evolution and spatial differences of online attention on tourist satisfaction. Economic Geography, 39(2), 232-240. [in Chinese]
Um, S., Chon, K. & Ro, Y. H. (2006). Antecedents of revisit intention. Annals of Tourism Research, 33(4), 1141-1158.
Wang, Y. W., Tong, Q., Chen, H., Wu, X. Y. & Cao, N. (2019). Perception of rural tourism supply, brand value and willingness to revisit. Journal of Tourism, 34(5), 37-50. [in Chinese]
Xiao, X., Ren, L. X. & Zhang, J. (2013). An analysis of influencing factors and mechanism of tourists’ revisiting intention in suburban tourist destinations -- taking pearl spring scenic spot in Nanjing as an example. Regional research and development, 32(2), 148-153. [in Chinese]
Yang, B., & Thaldumrong, P. (2017). Thai Buddha Amulet In The Chinese Market Situation: Problems And Countermeasures. Chinese Journal of Social Science and Management, 1(1), 1-16.
Zeelenberg, M. & Pieters, R. (2004). Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services. Journal of Business Research, (57), 445-455.
Zhang, L., Xie, S. T., He, J. W. & Su, A. Y. (2018). Research on the relationship between tourists’ perceived value and satisfaction in ancient villages -- a case study of Xiaozhou village in
Guangzhou. Tourism Forum, 11(3), 58-69.
Zhu, Q. Q. & Jin, B. X. (2018). Research on the influence mechanism of animation festival tourists’ revisiting intention: an integrated model based on TPB and festival image. Zhejiang Social
Sciences, 10(8), 89-97, 109, 158. [in Chinese]
