A STUDY ON THE RELATIONSHIP AMONG PARTICIPATION ATTITUDE, PARTICIPATION WILLINGNESS AND PARTICIPATION BEHAVIOR OF RESIDENTS IN RURAL TOURISM DESTINATIONS
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Published:
Dec 27, 2019
Keywords:
rural tourism theory of planned behavior participation attitude participation willingness participation behavior
Main Article Content
Abstract
In recent years, an increasing number of tourism scholars have focused on rural tourism. However, the related research based on the participation of residents in rural tourism needs to be further studied. This paper aims to analyze the generative mechanism of residents’ participation behavior in rural tourism destinations on the basis of the theory of planned behavior through the construction of a theoretical model of residents’ participation behavior in rural tourism destinations. Through the analysis of the data from 517 samples by using SPSS 20.0 software, this study shows that local residents’ attitude and willingness toward participation have a significant positive influence on their participation behavior and that the residents’ participation willingness plays an intermediary role in their participation attitude and participation behavior. In the conclusion of this paper, the management recommendations that can guide residents to participate in rural tourism have been put forward.
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Huang, J. (2019). A STUDY ON THE RELATIONSHIP AMONG PARTICIPATION ATTITUDE, PARTICIPATION WILLINGNESS AND PARTICIPATION BEHAVIOR OF RESIDENTS IN RURAL TOURISM DESTINATIONS. Chinese Journal of Social Science and Management, 3(2), 1–16. Retrieved from https://so01.tci-thaijo.org/index.php/CJSSM/article/view/225149
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Research Articles
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Parker, D. (1992). Intention to commit driving violations an application of the theory of planned behavior. Journal of Applied Psychology, 77(1), 94-101.
Pearce, J. A. (1980). Host Community Acceptance of Foreign Tourists: Strategic Considerations. Annals of Tourism Research, 7(2), 224-233.
Perugini, M. & Bagozzi, R. P. (2001). The role of desires and anticipated emotions in go directed bohaviours: Broadening and deepening the theory of planned behavior. British Journal of Social
Psychology, 40, 79-98.
Pizam, A. & Pokela, J. (1985). The Perceived Impacts of Casino Gambling on a Community. Annals of Tourism Research, 12(2), 147-165.
Pizam, A. (1978). Tourism Impacts: The Social Costs to the Destination Community as Perceived by Its Residents. Journal of Travel Research, 16(4), 8-12.
Ritchie, B. J. R. (1988). Consensus Policy Formulation in Tourism: Measuring Resident Views via Survey Research. Tourism Management, 9(3), 199-212.
Rojek, D. G., Clemente, F. & Summers, G. F. (1975). Community Satisfaction: A Study of Contentment with Local Services. Rural Sociology, 40(2), 177-192.
Sethna, R. J. & Richmond, B. O. (1978). Virgin Islanders Perceptions of Tourism. Journal of Travel Research, 17(1), 30-31.
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technology. [in Chinese]
Wang, L., Lu, L. & Tong, S. R. (2003). A preliminary study on the tourism development strategy of ancient towns in water towns south of the Yangtze River -- an empirical analysis of Wuzhen in Zhejiang province. Resources and Environment in the Yangtze River Basin, 12(6), 529-534. [in Chinese]
Wang, L. & Lu, L. (2004). Study on Residents Attitudes in Ancient Village Resorts—Case Study of World Cultural Heritage Xidi and Hong Villages. Chinese Geographical Science, 14(2), 170-178.
[in Chinese]
Wang, L. & Lu, L. (2005). Research review and enlightenment on the perception and attitude of residents in foreign tourism destinations on tourism impact. Journal of Tourism, 20(3), 87-93. [in Chinese]
Wang, L., Yang, Z. & Lu, L. (2003). Analysis of operators/residents’ intention to participate in Tunxi old street protection and tourism development. Journal of Anhui Normal University (social
science edition), 31(4), 425-430. [in Chinese]
Wang, Z. F. & Xiang, Q. S. (2017). Research on poverty alleviation through tourism among community residents in Wuling mountain area based on MOA model. Journal of Central University for Nationalities (philosophy and social sciences edition), 44(6), 94-102. [in Chinese]
Yang, X. Z., Lu, L., Zhang, G. Z. & Lu, S. (2004). On Relationship between Resert Life Cycle and Local Resident’s Perception and altitule--A Case Study of Mt. Putao. Chinese Geographical Science, 14(1), 90-96.
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Yao, Y. H. & Luo, Y. (2006). TPB model and analysis of tourist destination selection. Tourism Science, 20(05), 20-25. [in Chinese]
Zeihaml, V. A., Berry, L. L., & Paraasuraman, B. A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46.
Zhang, Y. G. (2007). Spatial-temporal distribution characteristics and potential market research of Chuzhou passenger flow. Anhui Normal University. [in Chinese]
Zhou, Y. H., & Peng, X. J. (2006). An empirical study on urban consumers’ willingness to pay for food safety in Jiangsu province -- a case study of low-residue green vegetables.
Economics (quarterly), (3), 1319-1342. [in Chinese]
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-2117
Allen, L. R., Long, P. T., Perdue, R. R. & Kieselbach, S. (1988). The Impact of Tourism Development on Residents Perceptions of Community Life. Journal of Travel Research, 26(1), 16-21.
Ap, J. (1992). Residents Perceptions on Tourism Impacts. Annals of Tourism Research, 19(4), 665-690.
Belisle, F. J. & Hoy, D. R. (1980). The Perceived Impact of Tourism by Residents: A Case Study in Santa Maria, Columbia. Annals of Tourism Research, 7(1), 83-101.
Campbell, L. M. (1999). Ecotourism in Rural Developing Communities. Annals of Tourism Research, 26(3), 534-553.
Conner, M. & Armitage, C. J. (1998). Extending the theory of planned behavior: A review and avenues for further research. Journal of App lied Social Psychology, 28(15), 1429-1464.
Dai, F. & Bao, J. G. (1996). A study on the social impact of tourism -- a case study of the English learning attitude of residents in Dali ancient city. Human geography, 11(2), 37-42. [in Chinese]
Du, J. & Xiang, P. (1999). Thoughts on the sustainable development of rural tourism. Journal of tourism, 14(1), 15-18. [in Chinese]
Duan, W. T. & Jiang, G. R. (2008). Review of theory of planned behavior. Progress in psychological science, 16(2), 315-320. [in Chinese]
Elliott, M. A., Armitage, C. J. & Baughan, C. J. (2007). Using the theory of planned behavior to predict observed driving behavior. British Journal of Social Psychology, 46(1), 69-90.
Fishbein, M. & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research reading. MA: Addison-Wesley.
Fishbein, M. (1963). An investigation of the relationships between beliefs about an object and the attitude toward that object. Human Relations, 16(3), 233-240
Gorsoy, D., Jurowski, C. & Uysal, M. (2002). Resident attitudes: A structural modeling approach. Annals of Tourism Research, 29(1), 79-105.
Guo, Q. Q., Hu, S. F. & Zhu, H. B. (2013). Research on rural tourism intention based on planned behavior theory. East China Economic Management, 27(12), 167-172. [in Chinese]
Hsiao, C. H. & Yang, C. (2010). Predicting the Travel Intention to Take High Speed Rail among College Students. Transportation Research Part F: Traffic Psychology and Behavior, 13(4), 277-287.
Huang, J. B., Fan, X. H, Xiao, H. P. & Yang, H. (2014). Mechanism of residents’ participation in eco-tourism in development zones along the border of Hunan, Guangdong and Jiangxi -- a case
study of Dongjianghu, a national scenic spot. Geographical Research, 33(10), 1919-1927. [in Chinese]
Huang, J. L. (2016). A study on the relationship and difference between rural tourism farmers’ perception, attitude and behavioral intention. Fujian: Fujian agriculture and Forestry University.
[in Chinese]
Kraus, S. J. (1995). Attitudes and the Prediction of Behavior: A Mete-Analysis of the Empirical Literature. Personality and Social Psychology Bulletin, 21(1), 58-75.
Li, J., Zhou, L. S. & Cheng, S. K. (2009). Research on residents’ perception and participation of tourism poverty alleviation effect in ethnic poor areas -- a case study of sanjiangyuan area of qinghai province. Journal of Tourism, 24(8), 71-76. [in Chinese]
Li, Y. & Luo, F. (2018). A review on the application of planned behavior theory in domestic tourism behavior. Tourism Management Research, 10(5), 34-35. [in Chinese]
Liu, D. Q. (2019). On rural tourism. Tourism Guide, 3(1), 76-81. [in Chinese]
Liu, J. & Zhang, N. (2014). Study on the intention of high-speed railway ride based on the theory of planned behavior. Journal of Management, 11(9), 1403-1410. [in Chinese]
Lu, C., Geng, B. J., Zhuang, T. H. & Yang, H. (2017). Research on the willingness and behavior of poor farmers and herdsmen in Tibetan areas to participate in poverty alleviation through tourism -- based on a survey of 1320 households in 23 counties (cities) in Tibetan areas of Sichuan province. Journal of Tourism, 32(1), 64-76. [in Chinese]
Lu, L. (1996). Survey of residents’ attitudes towards tourism destinations -- a case study of southern Anhui tourism area. Journal of Natural Resources, 11(4), 377-382. [in Chinese]
Mason, P. & Cheyne, J. (2000). Residents Attitudes to Proposed Tourism Development. Annals of Tourism Research, 27(2), 391-411.
Milman, A. & Pizam, A. (1988). Social Impacts of Tourism on Central Florida. Annals of Tourism Research, 15(2), 191-204.
Parker, D. (1992). Intention to commit driving violations an application of the theory of planned behavior. Journal of Applied Psychology, 77(1), 94-101.
Pearce, J. A. (1980). Host Community Acceptance of Foreign Tourists: Strategic Considerations. Annals of Tourism Research, 7(2), 224-233.
Perugini, M. & Bagozzi, R. P. (2001). The role of desires and anticipated emotions in go directed bohaviours: Broadening and deepening the theory of planned behavior. British Journal of Social
Psychology, 40, 79-98.
Pizam, A. & Pokela, J. (1985). The Perceived Impacts of Casino Gambling on a Community. Annals of Tourism Research, 12(2), 147-165.
Pizam, A. (1978). Tourism Impacts: The Social Costs to the Destination Community as Perceived by Its Residents. Journal of Travel Research, 16(4), 8-12.
Ritchie, B. J. R. (1988). Consensus Policy Formulation in Tourism: Measuring Resident Views via Survey Research. Tourism Management, 9(3), 199-212.
Rojek, D. G., Clemente, F. & Summers, G. F. (1975). Community Satisfaction: A Study of Contentment with Local Services. Rural Sociology, 40(2), 177-192.
Sethna, R. J. & Richmond, B. O. (1978). Virgin Islanders Perceptions of Tourism. Journal of Travel Research, 17(1), 30-31.
Su, Q. & Lin, B. Y. (2004). Classification of residents in China’s tourism destinations based on attitudes and behaviors -- a case study of Xidi, Zhouzhuang and Jiuhua mountains.
Geographical Research, 23(1), 104-114. [in Chinese]
Teye, V., Sirakaya, E. & Sönmez, S. F. (2002). Residents’ Attitudes toward Tourism Development. Annals of Tourism Research, 29(3), 668-688.
Thomason, P., Crompton, J. L. & Kamp, D. B. (1979). A Study of the Attitudes of Impacted Groups within a Host Community toward Prolonged Stay Tourist Visitors. Journal of Travel Research,
17(3), 2-6.
Tian, H. Y. (2016). Research on influencing factors of rural tourism behavior intention of Hangzhou residents based on planned behavior theory. Zhejiang: Zhejiang University of science and
technology. [in Chinese]
Wang, L., Lu, L. & Tong, S. R. (2003). A preliminary study on the tourism development strategy of ancient towns in water towns south of the Yangtze River -- an empirical analysis of Wuzhen in Zhejiang province. Resources and Environment in the Yangtze River Basin, 12(6), 529-534. [in Chinese]
Wang, L. & Lu, L. (2004). Study on Residents Attitudes in Ancient Village Resorts—Case Study of World Cultural Heritage Xidi and Hong Villages. Chinese Geographical Science, 14(2), 170-178.
[in Chinese]
Wang, L. & Lu, L. (2005). Research review and enlightenment on the perception and attitude of residents in foreign tourism destinations on tourism impact. Journal of Tourism, 20(3), 87-93. [in Chinese]
Wang, L., Yang, Z. & Lu, L. (2003). Analysis of operators/residents’ intention to participate in Tunxi old street protection and tourism development. Journal of Anhui Normal University (social
science edition), 31(4), 425-430. [in Chinese]
Wang, Z. F. & Xiang, Q. S. (2017). Research on poverty alleviation through tourism among community residents in Wuling mountain area based on MOA model. Journal of Central University for Nationalities (philosophy and social sciences edition), 44(6), 94-102. [in Chinese]
Yang, X. Z., Lu, L., Zhang, G. Z. & Lu, S. (2004). On Relationship between Resert Life Cycle and Local Resident’s Perception and altitule--A Case Study of Mt. Putao. Chinese Geographical Science, 14(1), 90-96.
Yao, J., Li, J. G., & Chai, J. (2010). Environmental adaptation of settled herdsmen in ecological tourism areas -- a case study of Tianchi and Narati, Tianshan, Xinjiang. Xinjiang Agricultural
Science, 47(11), 2288-2295. [in Chinese]
Yao, Y. H. & Luo, Y. (2006). TPB model and analysis of tourist destination selection. Tourism Science, 20(05), 20-25. [in Chinese]
Zeihaml, V. A., Berry, L. L., & Paraasuraman, B. A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46.
Zhang, Y. G. (2007). Spatial-temporal distribution characteristics and potential market research of Chuzhou passenger flow. Anhui Normal University. [in Chinese]
Zhou, Y. H., & Peng, X. J. (2006). An empirical study on urban consumers’ willingness to pay for food safety in Jiangsu province -- a case study of low-residue green vegetables.
Economics (quarterly), (3), 1319-1342. [in Chinese]