RESEARCH ON THE COMPETITIVE STRATEGY OF ONLINE EDUCATION ENTERPRISES BASED ON LOTKA-VOLTERRA MODEL
Article Sidebar
Main Article Content
Abstract
The scale of Internet online education users in mainland China is huge, the market concentration of online education industry is relatively low, and the industry competition is fierce. The choice of competitive strategy is an important factor affecting the development of enterprises. Based on the Lotka-Volterra model of online education enterprise competition strategy research this paper refers to the ecological field of Lotka-Volterra model modeling ideas, build online education enterprise market relationship model to study enterprise competition strategy. According to the different relationship between enterprises and the combination of different ecological role positioning, combined with Lotka-Volterra model, 16 combination schemes are obtained, mainly using three strategies, namely cooperation strategy, leading strategy and differentiation strategy. These competitive strategies provide strategic decision-making guidance for the development of online education platform.
Article Details
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: [email protected]
References
Bai, L. (2013). The Strategy of Choosing Core Enterprise Platform Based on Business Ecosystem for Gap Enterprises. Market Weekly, (1), 12-14. [in Chinese]
Kang, Y. Q. (2014). Post MOOC Era of Online Education-Analysis on SPOC. Tsinghua Journal of Education, 35(1), 85-93. [in Chinese]
Li, K., An, S., Wang, C. L., & Zhu, X. X. (2018). Competition Mechanism of Enterprises’ Knowledge Transmission Based on Lotka-Volterra Ecological Model. R&D Management, 30(3), 75-84. [in Chinese]
Liang, Y. J., Lian, B., & Luo, Z. Q. (2018). Research on the Current Situation and Trend of Online Education of K12 Extra-Curricular Tutoring Institutions in China. The Chinese Journal of ICT in Education, (11), 12-15. [in Chinese]
Liu, X. (2009). Global Analysis of Lotka-Volterra Model with Competition Relation. Journal of Biom a thematics, 24(4), 702-710. [in Chinese]
Wang, W. L. (2013). The Development of MOOC and its Influence on Higher Education. Jiangsu Higher Education, (2), 53-57. [in Chinese]
Xie, R. M., & Chen, F. (2016). Research on the Competitive Strategy Making by Online Education Enterprise Based on the Competitive Situation Analysis-Taking Enterprise a as an Example. Journal of Intelligence, 35(5), 113-118. [in Chinese]
Yao, Y. W., & Liao, S. G. (2011). Research on the Competitive Relationship Between Stock Index Futures and Stock Spot Market Empirical Evidence from China. Securities Market Herald, (9), 43-50. [in Chinese]
Zhang, L., & Ren, L. X. (2015). A Study on Competitive Spreading of Weibo Opinions Based on Multi-Species Lotka-Volterra Model. Journal of Intelligence, 34(10), 112-116. [in Chinese]