A STUDY OF CHINESE LANGUAGE USAGE RELATING TO FLOATING MARKET TOURS IN THAILAND: A CASE STUDY OF PATTAYA FLOATING MARKET

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Published: Jun 30, 2020
Keywords:
Thailand Floating Market Pattaya Floating Market Travel in Thailand Floating Market Usage of the Chinese Language When Traveling

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Ananya Weerajit
Huachiew Chalermprakiet University, Thailand

Abstract

Abstract
          The subject of this paper was to research the usage of the Chinese language when traveling to Pattaya floating market. The paper used literature analysis, interview analysis, and a questionnaire survey. The paper evaluated the application of Chinese in the Pattaya Floating Market and gave resultant suggestions and improvements.
From the study on the application of Chinese tourism in the Pattaya Floating market was that store, Chinese service personnel must not only improve their Chinese proficiency in listening and speaking but also need to strengthen their reading and writing skills. Store staff should pay attention to learning Mandarin Chinese, markets and stores should also provide training courses in reading and writing Chinese. If the service level of the Chinese service personnel improves, the satisfaction of Chinese tourists will be increased, and high-end consumption will also be increased. Not only will the number of tourists be increased, but the amount of consumption in Thailand will also increase.

Article Details

How to Cite
Weerajit, A. (2020). A STUDY OF CHINESE LANGUAGE USAGE RELATING TO FLOATING MARKET TOURS IN THAILAND: A CASE STUDY OF PATTAYA FLOATING MARKET. Chinese Journal of Social Science and Management, 4(1), 122–135. Retrieved from https://so01.tci-thaijo.org/index.php/CJSSM/article/view/242565
Issue
Vol. 4 No. 1 (2020): January - June 2020
Section
Research Articles

Chinese Journal of Social Science and Management Editorial Division
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Tel. 02 855 01048 E-mail: cjssm@pim.ac.th

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