THE TALENT TRAINING FOR CULTURAL AND CREATIVE INDUSTRY BASED ON COMPETENCY MODEL
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Abstract
By consulting the academic research and industrial data, it was found that, regarding the “quality” and “quantity” of talents in China’s cultural and creative industries, there is a problem of imbalance between supply and demand. In order to promote the healthy and orderly development of talents in the cultural and creative industries and improve the quality of talents in these industries, this study preliminarily constructed five dimensions and each of their constituent elements of talent competency in the cultural and creative industries through document analysis. Subsequently, 437 valid questionnaires were collected from people with different professional identities through a questionnaire survey, with a recovery rate of 88.2%. The views of people with different professional identities on the importance of the constituent elements of each dimension of talent competency in the cultural and creative industries were collected, and one-way analysis of variance was used to study the significant differences of people with various identities regarding the importance of the constituent elements of each dimension of competency. Finally, according to their differences, it is suggested that schools should strengthen the training of other competencies beyond the dimension of professional knowledge, the government should guide enterprises to participate in the talent training in schools, and enterprises should strengthen the formulation of employment agreements with schools.
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