THE EFFECT OF DIGITAL TRANSFORMATION ON MANUFACTURING ENTERPRISE PERFORMANCE
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Abstract
With the opportunities and challenges brought about by the characteristics of the VUCA environment, rethinking the organizational operations logic of enterprises and how to successfully implement digital technology to realize the transformation and development of enterprises has become an urgent problem for the survival and development of manufacturing enterprises. On the basis of the existing research on resource-based theory, organizational change theory and dynamic capability theory, organizational resilience is applied as an intermediary variable between the digital transformation of manufacturing enterprises and enterprise performance, and potential absorptive capacity is introduced as an adjustment variable. This study takes China’s Yangtze River Delta and Pearl River Delta manufacturing industries as the research object, with the data collected using a questionnaire survey, and multi-level regression analysis conducted to process the data. It was found that digital transformation has a significant positive impact on corporate performance, organizational resilience plays a significant mediating role between digital transformation and corporate performance, and potential absorptive capacity positively regulates the relationship between digital transformation and corporate performance. The conclusions of this paper provide certain significant practical guidance for the digital transformation of Chinese manufacturing enterprises and can play a specific guiding role for the digital transformation of enterprises in other industries in China.
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