A HOUSEHOLD SAVINGS MODEL BASED ON THE SELF-SUFFICIENCY ECONOMY PRINCIPLES IN CANAL-SIDE COMMUNITIES OF WAT PHRAYA SUREN, KHLONG SAM WA DISTRICT, BANGKOK
Main Article Content
Abstract
Purpose: This research aimed to examine saving and spending behaviors, household items usage, and identify factors influencing the amounts of savings, spending, and household item usage. It also examines household saving patterns in Bangkok communities based on the Sufficiency Economy Philosophy.
Study Design/Methodology/Approach: This study employed a mixed-methods approach, combining quantitative and qualitative methods. The sample included 60 residents and workers from Bangkok communities. Quantitative data were collected via questionnaires and analyzed using descriptive statistics, including percentages, means, and standard deviations. Qualitative data were collected through group and in-depth interviews and analyzed using content analysis, interpretation, and conclusion drawing aligned with the research objectives.
Findings: Research findings indicate that age and financial discipline influence savings decisions. As people age, they tend to save more and withdraw less. However, part of the sample group lacked savings due to insufficient income was not enough to cover their expenses. Consequently, they withdraw their savings, which typically lasted no more than two years, a period not considered true retirement planning. A key issue was a lack of knowledge about asset investment and how to balance between savings and investments. Therefore, education about savings from government agencies, local politicians, and external organizations involved in community economic development is crucial.
Originality/Value: People with heavy debt feel ashamed and avoid seeking help; city living and high costs make life difficult for low earners; saving money cuts expenses or raises income; paying debts reduces creditors and debt value; incentives must boost savers’ benefits; budgeting and household accounts help repair debt; excessive lending-driven consumption is the main root cause.
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
References
Ando, A., & Modigliani, F. (1963). The “life cycle” hypothesis of saving: Aggregate implications and tests. The American Economic Review, 53(1), 55-84.
Champatem, P., & Samphanwattanachai, B. (2019). Factors influencing money-saving dicision of generation Y in Bangkok a area. EAU Heritage Journal Social Science and Humanities, 9(3), 259-276. https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/229946/157740
Chuadchapoh, P., Pimsalee, T., Somasee, P., & Suttipong, A. (2020). Factors related to savings habits of accounting students Faculty of Management Science, Udon Thani Rajabhat University [Bachelor’s thesis]. Udon Thani Rajabhat University.
Chumchue, S., Chaowarat, M., Banlue, K., Chamroensaksri, N., & Lawan, S. (2012). Enhancing household debt management potential based on the sufficiency economy concept for the strength of Ban Don Kok Community, Hua Ruea Subdistrict, Wapi Pathum District, Maha Sarakham Province. Thailand Science Research and Innovation. https://digital.library.tu.ac.th/tu_dc/frontend/Info/item/dc:161267
Division of the University Council Secretariat, Office of the University Council, Maejo University. (2021, Febuary 2). 5S activity standard manual. https://council.mju.ac.th/goverment/20111119104835_2011_council/Doc_25640222153555_395829.pdf
Duesenberry, J. S. (1949). Income, saving, and the theory of consumer behavior. Harvard University Press.
Friedman, M. (1986). Price theory (4th ed.). Walter de Gruyter.
Government Savings Bank Research Center. (2018). Thai savings situation. Economic hot issue, October 2018 from Government Savings Bank. https://www.gsb.or.th/gsbresearch/wp-content/uploads/2018/11/15MC_hotissue_Saving_OCT18_internet_info.pdf
Jumroon, M. (2017). Factors affecting saving decision in National Savings Fund of informal employees in Bangkok [Master’s thesis]. Rajamangala University of Technology Thanyaburi. http://www.repository.rmutt.ac.th/dspace/bitstream/123456789/3134/1/RMUTT-156713.pdf
Keynes, J. M. (1936). The general theory of employment, interest, and money. Harcourt, Brace and Company.
Modigliani, F., & Brumberg, R. (1955). Utility analysis and the consumption function: An interpretation of cross-section data. In K. K. Kurihara (Ed.), Post-keynesian economics (pp. 388-436). Allen and Unwin.
Namboonmee, S. (2020). Savings behavior of working-age people in Bangkok [Master’s Independent study]. Ramkhamhaeng University.
National Savings Fund. (2020, October 15). Savings methods: Living a self-sufficient life according to His Majesty King Rama IX’s Royal Initiative. https://www.nsf.or.th/node/960
National Statistical Office. (2021, February 6). Summary for readers: The survey of the economic and social situation of the family in B.E. 2020. https://www.nso.go.th/nsoweb/storage/survey_detail/2023/20230503192224_36027.pdf
Nuchnum, P., & Siriwong, P. (2015). The meaning and origin of saving, saving process, saving problems and obstacles based on the Philosophy of Sufficiency Economy of government officials of Kanchanaburi Provincial Administration Organization. Veridian E-Journal, Silpakorn University, 8(1), 398-415. https://he02.tci-thaijo.org/index.php/Veridian-E-Journal/article/viewFile/30947/30089
Pakdee, S. (2009). Factors affecting cooperative time deposits [Master’s thesis]. Sukhothai Thammatirat Open University. https://ir.stou.ac.th/bitstream/123456789/2710/1/119800.pdf
Sereetrakul, W. (2014). Factors predicting saving behavior of students in Bangkok metropolitan area. Suthiparithat Journal, 28(85), 300-315. https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/245015/166590
Singtanasarn, P., Ngammeesri, L., Singthongchai, M., & Soykeeree, W. (2024). The household debt management under the circular economy principles of community enterprises in Nong Kradon Subdistrict, Muang District, Nakhon Sawan Province. Journal of Academic for Public and Private Management, 6(2), 79-93. https://so02.tci-thaijo.org/index.php/appm/article/view/267447/180996
Suwanluen, D. (2019). Interests and acknowledgement on a saving plan and saving behavior of undergrads students at Thaksin University in Phattalung campus [Master’s thesis]. Prince of Songkla University. https://kb.psu.ac.th/server/api/core/bitstreams/0486e2f6-0dea-4e36-984b-72125e34a19d/content
Taemboonlertchai, K., Suanpong, K., & Thiraphat, S. (2018). The effect of financial literacy on saving motivation: A case study of motorcycle taxi drivers: Final research report. Chulalongkorn University.
Tangkanchanapas, T. (2019, October 15). Saving: The beginning and solution to household debt. Bank of Thailand. https://www.bot.or.th/th/research-and-publications/articles-and-publications/articles/Article_15Oct2019.html
Tawichsri, T. (2019, September 26). Fiscal stimulus measures: Who gains and who loses? A perspective from a life-cycle model of Thai households. Puey Ungphakorn Institute for Economic Research. https://www.pier.or.th/abridged/2019/18/
The Royal Encyclopedia of His Majesty the King. (2009, October 7). Sufficiency Economy Philosophy. https://shorturl.asia/Qz42T
Topothai, C. (2021). Factors affecting savings behavior of people of working age in Bangkok during COVID-19 [Master’s thesis]. Thammasat University. https://ethesisarchive.library.tu.ac.th/thesis/2021/TU_2021_6304010041_15525_20805.pdf