SWOT ANALYSIS OF INTERNATIONAL CHINESE LANGUAGE EDUCATION IN KUNMING BASED ON STAKEHOLDER INTERVIEWS
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Abstract
Purpose: This study aimed to address the fundamental contradiction of abundant resources but insufficient improvement in educational efficiency in international Chinese education in Kunming, and explore its strategic development path.
Study Design/Methodology/Approach: Through in-depth interviews with 20 key stakeholders (teachers, students, administrators), and by applying grounded theory’s three-level coding and SWOT analysis framework, we systematically deconstructed the strategic ecosystem of Kunming International Chinese Education.
Findings: Kunming’s strengths in international Chinese education include its strategic geographical location and abundant multicultural resources, while key challenges include insufficient digital infrastructure and structural imbalances in the teaching workforce. The city’s opportunities result from national strategic backing and deepening international cooperation, while major threats include the rising market competition and the potential spread of geopolitical risks.
Originality/Value: The “V-C-B” development paradigm is introduced, which creates the transportation value chain, cultural identity circle, and brand ecological niche, offering an innovative governance path and practical reference for regional international Chinese education.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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