中国苗族文化小微创意企业成长的外部影响因素研究

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Jian Tao
Songbai Liu

摘要

          本研究主要探讨影响中国苗族文化小微创意企业成长的外部关键因素,在梳理文献的基础上,构建了文章的研究框架,对位于中国贵州、云南、广西三省153位苗族文化小微创意企业主的调查问卷,利用结构方程模型对假设进行验证。研究结果显示,政策因素、融资环境对中国苗族文化小微创意企业成长具有正向影响,但在企业的不同发展阶段上,这两个关键影响因素作用有所差异,最后针对研究结果提出对策建议。

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参考

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