湖北省农村居民旅游动机与消费行为研究
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已出版:
12月 27, 2019
关键词:
旅游动机 农村居民 旅游消费
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摘要
随着农村居民增收、农闲时间增加以及消费观念转变，农民旅游市场越来越受到社会的关注。研究梳理了近十年中国内关于研究农村居民旅游的文献，指出研究内容主要集中在农村居民旅游消费、农村居民旅游市场现状及开发、农村居民旅游感知及旅游动机等方面，研究方法上以定性研究居多，深入细致的定量分析较少，缺乏更先进透彻的定量研究。在此基础上，以湖北省农村居民为调查对象，对农村居民的旅游认知、旅游动机、旅游消费行为进行了调查分析和定量研究。
得出的结论有，农村居民旅游动机以休闲和增长见识为主，消费行为特征多样化，消费能力有待进一步提升，旅游观念和旅游需求也待培育，未来市场潜力有待深入挖掘，并从宏观和微观角度提出了开发农村居民旅游市场的对策。
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Chen, Q. (2019). 湖北省农村居民旅游动机与消费行为研究. 社会科学与管理, 3(2), 122–135. 取读于 从 https://so01.tci-thaijo.org/index.php/CJSSM/article/view/225150
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研究型文章
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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Zhou, W. L. (2013). Tourism Consumption Features and Influence Factors of Typical Western Rural Residents----Based on the Case of Gansu Rural Residents. Human Geography, 28(3), 148-153. [in Chinese]
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District. Scientia Geographica Sinica. 36(1), 99-106. [in Chinese]
Chen, C. & Liu, J. M. (2013). The Network Space Structure of Trans-Provincial Tourism by Chinese Rural Residents. Acta Geographica Sinica. 68(4), 547-558. [in Chinese]
Chen, C. & Liu, J. M. (2014). The Evolution of the Centre-of -Gravity Path of Chinese Rural Resident Tourist Flows. Geographical Research. 33(7), 1306-1314. [in Chinese]
Chen, D. L. (2015). Tourism Consumption Per Capita for Rural Residents in Changjiang River Delta: a Reasonable Simulation and Spacial Difference. Tourism Forum. 8(2), 31-41. [in Chinese]
Chen, G. P. & Wang, X. B. (2010). An Investigation of the Influence Factors on the Travelling Activities of Anhui Rural Residents. Theoretical Investigation, (12), 267-268. [in Chinese]
Chen, Q. (2011). Analysis on the Reasons and Countermeasures of Lagging Rural Tourism Consumption Market in China. Agricultural Economy. (10), 80-81. [in Chinese]
Diao, Z. G. & Zhang, T. (2010). A Contrastive Research on the Consumption Level and Consumption Structure of China’s Urban and Rural Residents’ Domestic Travelling. Human Geography. 25(2), 158-160. [in Chinese]
Diao, Z. G. (2009). Tourism Consumption Level of China’s Rural Residents and its Regional Difference. Scientia Geographica Sinica. 29(2), 195-199. [in Chinese]
Hai, J., Huang, Z. F. & Hou, B. (2010). How to Develop Rural Resident Tourism Market--Based on Expanding Domestic Demand. Tourism Tribune, 25(3), 41-46. [in Chinese]
Ji, X. M. & Fu, Y. Q. (2014). The Travelling Features and Obstructive Factors of Rural Residents in Fujian Province as Well as Countermeasures. Resource Development & Market. 30(6), 745-754. [in Chinese]
Ling, C. R. (2012). A Review of China’s Rural Resident Tourism. Academic Forum, (8), 117-124. [in Chinese]
Liu, X. Q. (2015). The Feasibility of Exploring Tourism Market with Rural Residents and the Corresponding Strategies. Journal of Chongqing University of Science and Technology,
(6), 79-80. [in Chinese]
Liu, Y. Y. (2013). A Study of Rural Residents’ Tourism Consumption Behavior. Rural Economy, (2), 94-96. [in Chinese]
Ning, S. M. (2003). A Study of China’s Tourism Consumption. Peking: Peking University Press. [in Chinese]
Pan, C. H. & Zhang, Y. (2012).Present Tourism Situation of Rural Residents and its Influence Factors. Journal of Anhui Agricultural Sciences, 40(3), 1579-1582. [in Chinese]
Pang, S. M. (2014). A Function Empirical Study on China’s Tourism Consumption. Tourism Tribune, 29(3), 31-38. [in Chinese]
Qiu, L. H. & Yan, Q. (2010). Market Positioning of Rural Resident Tourism and Market Exploration Researches in Xi’an City. Journal of Xi’an University of Arts & Science (Natural Sciences
Edition), 13(2), 120-124. [in Chinese]
Shen, L. H. (2008). A Predictive Analysis of Rural Resident Tourism Market Based on the Theory of Grey System. Journal of Anhui Agricultural Sciences, 36 (4), 1282-1283. [in Chinese]
Wang, Y. & Xu, D. Y. (2008). Rural Residents’ Travelling Features and Marketing Strategies for Travel Agencies. Rural Economy, (10), 54-57. [in Chinese]
Wang, Y. & Xu, D. Y. (2010). The Development Trend of Rural Resident Tourism Market and Some Countermeasures. Journal of Anhui Agricultural Sciences. 38(2), 951 -952. [in Chinese]
Wei, X. A. (2004, May 26). A New Perspective on Tourism Development. China Tourism News, p. A3. [in Chinese]
Ye, Y. Q. (2011). A Contrastive Analysis of the Cognitive Features of Rural Resident Tourism in Pearl River Delta and Northern Yue Districts. Tropical Geography, (11), 629-633. [in Chinese]
Yu, F. L. & Huang, Z. F. (2013). The Impact of China’s Unbanization on Rural Residents’ Tourism Consumption. Business Management Journal. 35(7), 125-134. [in Chinese]
Yu, F. L. & Huang, Z. F. (2013). Tourism Consumption Features and Influence Factors of China’s Rural Residents. Geographical Research, 32(8), 1565-1576. [in Chinese]
Zhang, L. F. (2011). A Variable Parameter Model Study of Rural Residents’ Tourism Consumption in China. Tourism Forum, (8), 463-467. [in Chinese]
Zhong, S. E. & Zhang, J. (2009). The Space Density of Domestic Tourism of Rural Residents. Geographical Research. 28(6), 1562-1571. [in Chinese]
Zhou, G. Z. & Lang, E. P. (2009). Rural Tourists’ Travelling Features, Influence Factors and Countermeasures ----Based on the Realities of Zhejiang Province. Economic Geography, 29(4),
688-692. [in Chinese]
Zhou, S. F. & Bian, X. H. (2004). Impact of China’s Urban and Rural Incomes on Tourism Consumption. Commercial Research. (11), 47-54. [in Chinese]
Zhou, W. L. & Li, S. P. (2014). An Empirical Research on the Relation between Tourism Consumption and Incomes Based on the Consumption Theory of Keynes.
Tourism Tribune, 25(5), 33-38. [in Chinese]
Zhou, W. L. (2013). Tourism Consumption Features and Influence Factors of Typical Western Rural Residents----Based on the Case of Gansu Rural Residents. Human Geography, 28(3), 148-153. [in Chinese]
Zhu, J. Q. & Lu, J. (2010). Present Situation of China’s Rural Resident Tourism Market and the Cultivating Measures. Tourism Economy, (1), 172-173. [in Chinese]
