大学生预期后悔对冲动性网购的影响研究-以南京邮电大学 学生为例
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已出版:
12月 27, 2019
关键词:
冲动性购买 预期后悔 网购
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摘要
网上购物已经成为人们日常购物的普遍方式，学者对消费者网络购买的行为特点，特别是冲动性购买，进行了诸多研究。当前研究主要集中在对冲动性购买的研究因素分析和形成机制上，很少从后悔方面对冲动性购买进行研究，而且大学生又是冲动型购买行为比较明显的群体，后悔因素的影响越来越制约着电子商务的发展。本文将后悔设置成前置变量，抽取南京邮电大学学生作为研究对象，对消费者网络冲动性购买进行研究。得出：不同方向上的预期后悔对冲动性网购的影响是显著的。预期后悔对网购承诺影响消费者冲动性网购影响显著，在他人评价影响消费者冲动性购买没有显著影响，在个体冲动性中产生显著影响。
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Sun, J., & Zhu, D. (2019). 大学生预期后悔对冲动性网购的影响研究-以南京邮电大学 学生为例. 社会科学与管理, 3(2), 30–45. 取读于 从 https://so01.tci-thaijo.org/index.php/CJSSM/article/view/225152
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研究型文章
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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Johar, G. (2003). Tempted or Not: The effect of Recent Purchase History on Responses to Affective Advertising. Journal of Consumer Research, 33(4), 445-453.
Kopp, C. B. (1982). Antecedents of self-regulation: A developmental perspective. Developmental Psychology, 18(2), 199-214.
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[in Chinese]
Lucas, M. & Koff, E. (2017). Body image, impulse buying, and the mediating role of negative affect. Personality & Individual Differences, 105(2), 330-334.
Peck, J. & Childers, T. L. (2006). If I touch it I have it: Individual and environmental influences on impulse purchasing. Journal of Business Research, 59(6), 765-769.
Pentian, I. (2008). Exploring effects of online shopping experiences on browser satisfaction and e-tail performance. International Journal of Retail & Distribution Management, 39(10), 742-758.
Piron, F. (1991). Defining Impulse purchasing. Advances in Consumer Research, 18(1), 509-514. Rook, D. W. & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research, 22(3), 305-313.
Sengupta, J. & Zhou, R. (2007). Understanding Impulsive Easters’ Choice Behaviors: The Motivational Influences of Regulatory Focus. Journal of Marketing Research, 44(2), 297-308.
Watson, D. & Hubbard, B. (2010). Adaptation Style and Dispositional Structure: Coping in the Context of the Five-factor Model. Journal of Personality, 64(4), 737-774.
Weinberg, P. & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business Research, 10(1), 43-57.
Wen, H. J. (2004). M-commerce operation modes and applications. International Journal of Electronic Business, 2(3), 301-315. [in Chinese]
Yang, K. (2012). Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior. Journal of Retailing & Consumer Services, 19(5), 484-491. [in Chinese]
Yi, S. & Baumgartner, H. (2011). Coping with guilt and shame in the impulse buying context. Journal of Economic Psychology, 32(3), 458-467.
Yi, S. (2012). Shame-Proneness as a Risk Factor of Compulsive Buying. Journal of consumer Policy, 35(3), 393-410.
Adelaar, T., Chang, S. & Lancendorfer, K. M. (2003). Effects of medial formats on emotions and impulse buying intent. Journal of Information Technology, 18(4), 247-266.
Baumeister, R. F. (2002). Yielding to Temptation: Self-control Failure, Impulsive Purchasing, and Consumer Behavior. Journal of Consumer Research, 28(4), 670-676.
Baumgartner, H. & Steenkamp, J. B. E. M. (1996). Exploratory Consumer Buying Behavior: Conceptualization and Measurement. International Journal of Research in Marketing, 13(2), 121-137.
Beatty, S. E. & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 72(2), 169-191.
Bitner, M. J. (1992). Services capes: The Impact of Physical Surroundings on Customers and Employees. Journal of Marketing, 56(2), 57-71.
Dholakia, U. M. (2000). Temptation and resistance: An integrated model of consumption impulse formation and enactment. Psychology & Marketing, 17(11), 955-982.
Dittmar, H., Beattie, J. & Friese, S. (1995). Gender identity and material symbols: Objects and decision considerations in impulse purchases. Journal of Economic Psychology 16(3), 491-511.
Dittmar, H., Beattie, J. & Friese, S. (1996). Objects, decision considerations and self-image in men’s and women’s impulse purchases. Acta psychological, 93(1), 187-206.
Johar, G. (2003). Tempted or Not: The effect of Recent Purchase History on Responses to Affective Advertising. Journal of Consumer Research, 33(4), 445-453.
Kopp, C. B. (1982). Antecedents of self-regulation: A developmental perspective. Developmental Psychology, 18(2), 199-214.
Lichtentein, D. R. & Bearden, W. O. (1989). Contextual Influences on Perceptions of Merchant-Supplied Reference Prices. Journal of Consumer Research, 16(1), 55-66.
Lin, J. H. & Zhuang, S. J. (2005). Antecedents and Consequences Model of Impulse Purchases in Consumer Behaviors, Business Administration Science and Technology Quarterly, 3(6), 47-68.
[in Chinese]
Lucas, M. & Koff, E. (2017). Body image, impulse buying, and the mediating role of negative affect. Personality & Individual Differences, 105(2), 330-334.
Peck, J. & Childers, T. L. (2006). If I touch it I have it: Individual and environmental influences on impulse purchasing. Journal of Business Research, 59(6), 765-769.
Pentian, I. (2008). Exploring effects of online shopping experiences on browser satisfaction and e-tail performance. International Journal of Retail & Distribution Management, 39(10), 742-758.
Piron, F. (1991). Defining Impulse purchasing. Advances in Consumer Research, 18(1), 509-514. Rook, D. W. & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research, 22(3), 305-313.
Sengupta, J. & Zhou, R. (2007). Understanding Impulsive Easters’ Choice Behaviors: The Motivational Influences of Regulatory Focus. Journal of Marketing Research, 44(2), 297-308.
Watson, D. & Hubbard, B. (2010). Adaptation Style and Dispositional Structure: Coping in the Context of the Five-factor Model. Journal of Personality, 64(4), 737-774.
Weinberg, P. & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business Research, 10(1), 43-57.
Wen, H. J. (2004). M-commerce operation modes and applications. International Journal of Electronic Business, 2(3), 301-315. [in Chinese]
Yang, K. (2012). Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior. Journal of Retailing & Consumer Services, 19(5), 484-491. [in Chinese]
Yi, S. & Baumgartner, H. (2011). Coping with guilt and shame in the impulse buying context. Journal of Economic Psychology, 32(3), 458-467.
Yi, S. (2012). Shame-Proneness as a Risk Factor of Compulsive Buying. Journal of consumer Policy, 35(3), 393-410.
