差异化战略对企业社会责任和企业绩效的影响研究
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摘要
本研究探讨了差异化战略和企业社会责任对企业绩效的影响，并构建了差异化战略、企业社会责任与企业绩效的关系模型。本研究以 2015-2019 年中国沪深两市 A 股上市公司平衡面板数据为研究对象，利用 SPSS 和 STATA 软件对样本数据进行回归分析，通过 SOBEL 检验验证中介效应。结果显示企业实施差异化战略以及企业社会责任履行对企业绩效均有正向显著影响，差异化战略对企业社会责任有正向显著影响，企业社会责任履行对企业实施差异化战略提升企业绩效具有中介效应。这些研究成果可以为企业提供改进和优化企业战略的思路和方向，进而实现更高水平的发展。
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Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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