The Strategies Management of Competitiveness of Vegetables Processing Business entrepreneurs in ASEAN Market

Abstract

This research is s survey research. Aim of research purpose to search for a strategy for managing the competitiveness of export processed vegetable business in the ASEAN market. Using a combination of quantitative and qualitative research techniques. The sample group of the study was the executive of the processed vegetable business Medium and large about 200 people by using questionnaires for quantitative research and in-depth interview the executives of the business of processed vegetables that are successful in business for 12 people. As a result, (1) The potential of the basic processed vegetable business showed that processed vegetable business has sales close to the overall market, there is a concrete business strategy plan. They have investment to increase market potential and should improve the production process to be more advanced than competitors. In the communication ability of the management team, it was found that they are good communication in English, knowledge and understanding about more than 5 countries in ASEAN and trade, investment, exchange of goods in ASEAN countries. (2) The level of strategy to support changes in external factors found that medium business and large business focus on technology development strategies and innovations. (3) Analysis of the influence of competitive management strategies that affect the achievement of processed vegetable business found the marketing strategy has an influence on the achievement of processed vegetable business on profit increase and the number of activities that have received quality awards With statistical significance at the level of 0.05, And business management strategies for innovation Has an influence on the achievement of the processed vegetable business on sales increase With statistical significance at the level of 0.05. (4) The business model must aim to be a business that has developed technology and innovation, especially product innovation and innovation in the production process.