Published: 2025-01-04

Research Article

The Desirable Competencies of Content Creators in New Media for Thai Society

Chatchada Akarasriworn Nagaoka, Kritchanat Santawee

1-41

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Concepts and Forms of Successful Thai Music Videos on YouTube

Pancheewa Chaiyasan, Apichet Kambhunaayudhaya

64-103

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Communicating Community Product Identity and the Relationship Between Product Choices Satisfaction with San Kamphaeng District's Infographic Products

Anyamanee Pakdeemualchon, Komsan Rattanasimakul

104-139

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Influence of Social Media, Subjective Norms and Environmental Concern to Repurchase Intention for Eco-friendly Food Packaging

Tanaporn Sinchai, Rujapa Paengkesorn

140-171

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Academic Article

Thai soft power in the phenomenon of "Jai Fu"

Walee Preechapanyakul

42-63

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