Main Article Content
According to unstoppable world, consumer behavior has changed and developed rapidly while an event marketing has moved all the times. The marketing experts have continuously adjusted their strategies to deal with different target groups, which are separated by trends, activities and media. The event marketing could penetrate the target groups to meet their real demands because the customers have the opportunity to touch, perceive and feel impressed the with products. However, it is not easy to organize an interesting event marketing. This research aimed to study the strategies that enhance popularity of the event marketing so that it could consequently be a legend. This study would benefit the marketing experts, organizers and other organizations.