Main Article Content
Nowadays, competitions in many sports are more than competitions. Particularly, football can be considered a sport that can generate money in the tens of billions baht for the club owners. But there are many tens of thousands of football clubs. In the midst of fierce competition for the fan base, sponsors, ticket sales, gift sales, live broadcasting license, including prize money from competitions but there are only a few clubs that football fans or the general people know or remember. Liverpool Football Club is one of the football clubs that football fans and the general people know and remember very well. Resulting from building brand equity of Liverpool Club to be remembered for the loyalty of football fans and to build quality awareness of the club. This article presents the idea of building brand equity for Liverpool Football Club.