Development guideline to be a high-performance organization of The Office of National Broadcasting and Telecommunication Commission (NBTC)

Authors

  • Atiporn Gerdruang School of Management, Shinnawatra University
  • Chanchai Bunchaphattanasakda School of Management, Shinnawatra University

Keywords:

high performance, organization, NBTC

Abstract

This research has an objective to study characteristics and development guideline to be a high-performance organization of Office of The National Broadcasting and Telecommunications Commission (NBTC). This study is conducted by mixed method. The quantitative study is used to collect data from 240 employees who work for NBTC by questionnaires. Data analysis is done by percentage, mean, and SD The qualitative analysis is done by Purposive in-depth interview from 10 sampling includes 5 experts and 5 scholars with knowledge in management, organization management, and communication by content analysis. Results from the research show that (1) overall internal organization characteristics which support NBTC to be a high-performance organization when considering each factors are the organizational structure as the first factor and followed by knowledge management, organizational culture, technology, employees, management and leadership, innovation process, organizational strategy, and resources respectively (2) development guideline to be a high-performance organization of NBTC shows that management and leadership, corporate strategy, knowledge management, and employees affect the development guideline of NBTC to be a high-performance organization. These characteristics can support, be guideline, and plan the development effectively to be a high-performance organization according to the context of NBTC.

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Published

2021-04-09

Issue

Section

บทความวิจัย