The application of green concepts in the tourism and hospitality industry

Abstract

The paper this article was to study green tourism in Thailand and was to study guidelines for developing green tourism in Thailand. Green tourism is tourism that strives to protect the environment and all sorts of tourist activities and all tourism elements toward eco-friendly and maintainable tourism. To be a leader in green tourism as a quality tourist destination and to be accepted by tourists from all over the world, Thailand must clearly define a green tourism development model and build a green tourism strategy. With environmental policies that preserve, conserve, restore, and develop, as well as improve laws, rules, and regulations in the efficient and fair use of natural resources, public relations marketing is encouraged. Organizing environmental tourism activities and raising awareness of the effects, as well as encouraging people in the nation to recognize the need for conservation for effective green tourism.