A Study of Opinions on Intention to Start a Startup Business of 4th Year Undergraduate Students of the Faculty of Business Administration Kasetsart University Bangkhen Campus
การศึกษาความคิดเห็นที่มีต่อความตั้งใจเริ่มต้นธุรกิจสตาร์ทอัพของนิสิตระดับปริญญาตรี ชั้นปีที่ 4 คณะบริหารธุรกิจ มหาวิทยาลัยเกษตรศาสตร์
Keywords:
สตาร์ทอัพ, ผู้ประกอบการ, ความตั้งใจเริ่มต้นธุรกิจสตาร์ทอัพ, ทฤษฎีพฤติกรรมตามแผนAbstract
The purposes of the current research was to study the opinions on the intention of starting a start-up business of the 4th year undergraduate students of the Faculty of Business Administration Kasetsart University, Bang Khen Campus. the theory of planned behavior comprises attitude toward behavior, subjective norms, and perceived behavioral control was applied in this article. this study used data obtained from answering a questionnaire of 200 samples from the 4th year undergraduate students of the Faculty of Business Administration Kasetsart University, Bang Khen Campus. research instrument used to collect data is questionnaire. the statistics used to analyze the data were Frequency Distribution, Percentage, Mean, and Standard Deviation. the results of the descriptive study revealed that (1) the overall level of opinion towards the intention of starting a start-up business of the 4th year undergraduate students of the Faculty of Business Administration Kasetsart University Bang Khen Campus in term of general attitude toward behavior, subjective norms, and perceived behavioral control was at a high level (2) the level of opinion on attitude toward behavior was at a high level (3) the level of opinion on subjective norms was at a high level (4) the level of opinion on perceived behavioral control was at a moderate level and (5) the level of opinion on the intention of starting a start-up business of the 4th year undergraduate students of the Faculty of Business Administration Kasetsart University Bang Khen Campus was at a moderate level.
References
Ajzen, I. (1991). Theory of planned behavior. Organizational behavior and human decision processes, 50, 179-211.
Baimai, C. (2017). Startup: Definition Importance and research guidelines. Executive journal, 37(2), 11-21. (in Thai)
Bangkok Online. (2021). Startup Thailand league 2021. Retrieved from https://www. bangkokbiznews.com. (in Thai)
Dinc, M. S., & Budic, S. (2016). The impact of personal attitude, subjective norm and perceived behavioral control on entrepreneurial intentions of women. Eurasian journal of business and economics, 9(17), 23-35.
Janepuengporn, J. (2017). The present and future of startup Part:1. Retrieved from https://www. bot.or.th (in Thai)
Korsukthaweekoon, J. (2019). The studying of entrepreneurial motiavation and intention of higher education students in Thailand. Bangkok University. (in Thai)
Koyviriyakul, K. (2016). The intention of software developers to be startup entrepreneurs. Thammasat University. (in Thai)
Lanan, F., & Chen, Y. W. (2009). Development and cross-cultural application of a specific instrument to measure entrepreneurial intentions. Entrepreneurship theory and practice, 33(3), 593-617.
National Innovation Agency. (2021). Thailand startup ecosystem report 2021. Retrieved from https:// www. nia.or.th (in Thai)
Office of the National Economics and Social Development Council. (2018). National strategy 2018-2037. Retrieved from https://www.nscr.nesdc.go.th (in Thai)
Office of the National Economics and Social Development Council. (2021). National strategy 2023-2027. Retrieved from https://www.nscr.nesdc.go.th (in Thai)
Phantharak, S. (2019). Study the effect of education background on entrepreneurial intention of undergraduate students with the application of theory of planned behavior. Mahidol University. (in Thai)
Poolsawat, P., & Potipiroon, W. (2019). The influence of factors pertaining to theory of planned behavior on Phuket Ragabhat University undergraduate students’ Entrepreneurial Intentions. Srinakharinwirot business journal, 10(2), 50-61. (in Thai)
Ries, E. (2011). The lean startup: How today’s the lean startup: How today’s entrepreneurs use continuous innovation to create radically businesses. United States: Crown Business.
Rungsuk, A. (2016). Determinants affecting the intention to become entrepreneur of students faculty of business administration, Rajamangala University of Technology Rattanakosin. Nakhon Pathom: Rajamangala University of Technology Rattanakosin. (in Thai).
Thompson, E. R. (2009). Indivedual entrepreneurial intention: Construct clarification and development of an internationally reliable metric. Entrepreneurship theory and practice, 33(3), 669-694.
Worapongdee, N. (2017). Your startup business guide. Retrieved from https://www. set.or.th/education (in Thai)
Worapongdee, N. (2019). Set yout startup business guide, design thinking and lean canvas. Retrieved from https://www. set.or.th/education (in Thai)
Yotongyos, M., & Sukmaungma, S. (2016). Factors affecting entrepreneurial intentions of undergraduate students: A case study of Bangkok University. Suthiparithat, 30(95), 103-105. (in Thai)
