Service Usage Behavior and Marketing Mix in Relation to Decision-Making of Outpatient Service Recipients
Keywords:
service use behavior, outpatient, HospitalAbstract
The current research article employs data collecting approach of academic works and research results relevant to personal characteristics. Service usage behavior and marketing mix in relation to decision-making of outpatient service recipients It aims to present the ideas of academics who collect data from foreign databases, such as Google Scholar, and domestic databases such as Thai Jo. From the literature synthesis (1) Personal factors influenced the decision to use the service in Hospitals include gender, age, occupation, education, income, lifestyle and values. because these have a direct impact on consumer behavior It explores service decisions, evaluations, medical tools and services. to meet the needs of service users as a result (2) the study of service usage behaviors before and after receiving services in order to organize marketing strategies and activities to respond appropriately to customer satisfaction (3) Marketing mix factors that affect the decision to use the service. outpatient These findings support that Marketing Factors Affecting Outpatient Service Decisions When deciding to use outpatient services, consider safety. standard of medical equipment The diagnosis will be given to the service. Therefore, the marketing strategy will be an advantage to help differentiate. Build trust with consumers which led to the decision to choose outpatient services in the hospital
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