Components of Service Quality of Café Businesses in The Digital Age
Keywords:
Components, Service Quality, Café Business, Digital AgeAbstract
This study is quantitative research with the objectives to (1) study the personal information of consumers of café business service in the digital age and (2) study components of service quality of café businesses in the digital age. The population used in this research is 400 Thai consumers who have used café business services in Bangkok. The tools employed for data collection are questionnaires, data analysis and data description, consisting of frequency values, percentage, and exploratory factor analysis (EFA). The research found that 1) personal information used by the café business in the digital age showed that most consumers are female, or 50.80 percent, with an age range of 26-35 years of age, 45.30 percent holding a Bachelor's degree, 44.30 percent having an income of approximately 20,001-30,000 baht, or 32.00 percent, while 34.80 percent are business owners/self-employed and 2) components of service quality of the cafe business in the digital era comprise four components as follows: Component 1 “Location and Responsiveness ” Component 2: “Providing Assurances,” Component 3: “Technology and Service,” and Component 4: “Care and Attention.”
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