Integrated Communication in Digital Era: Omni Channel
Keywords:
Communication, Omni channel, Digital eraAbstract
Choosing to implement omni media-omni channel strategy, is way to communicate via online and offline channel by focusing on variety of media that link each communication platforms with purpose to facilitate customer to reach organization’s informations and services, which helps built positive experience and best satisfaction. this academic article aims to describe integrated communication in digital era for providing content that satisfy customer the most. at present time, Omni channel that objective to communicate for enhancing customer reach is communication pattern which were implemented widespread. authors reviewed literatures related to (1) Omni Channel and (2) Social media communication to explain integrated communication pattern in digital era in Thailand.
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