Factors affecting Chinese students’ understanding of intercultural communication and communities in the educational area of Chiang Rai Rajabhat University

Abstract

The purpose of this research was to study factors affecting students’ understanding of intercultural communication in the educational area of Chiang Rai Rajabhat University. And to study the guidelines In the development of communication to increase understanding of intercultural communication students of Chiang Rai Rajabhat University .The population used in this research is Chinese students of Chiang Rai Rajabhat University. And people living in the community near Chiang Rai Rajabhat University .The tools for collecting data were questionnaires, general information and interview questions. Methods of data analysis by using the data from the interview to classify and interpret the results for conclusion. By applying the concepts of intercultural communication theory Gudykunst’s and Kim’s (1997) intercultural communication and Berry (1997) and the Faculty of Cultural Adaptation provide an analytical framework. The research found that Intercultural communication characteristics of interviewees communication And communication via obstructions .The communication content is about the problems of teaching and learning. Personal life Various cultures .The problem encountered in intercultural communication is Attitude and behavior. The factors that affect the understanding of intercultural communication for cross-cultural adjustment are the attitude factors Language factor Cultural factors And other factors such as male andfemale, age, duration of residence in the community or in Thailand And facilities for intercultural communication etc.