Career Enhancement using Digital Technology and Business Management to Develop New Entrepreneurial Skills

Abstract

This research project aimed to enhance career paths by leveraging digital technology and business management to develop new entrepreneurial skills. The study had four key objectives: 1) to investigate the demand for new entrepreneurial skills training, 2) to study a management model for career enhancement, 3) to design and develop a new entrepreneurial skills curriculum, and 4) to implement and evaluate the developed curriculum. The research was conducted in three phases: Phase 1 involved studying principles, concepts, theories, and existing research on career enhancement, as well as assessing the demand for the new entrepreneurial curriculum. Phase 2 focused on designing and developing the curriculum. Phase 3 involved piloting and evaluating the curriculum. The research results found that: 1.Demand and Interests: The target audience showed significant interest in becoming entrepreneurs or starting a business to earn income while studying or to generate supplementary income after graduation. However, most lacked knowledge on how to start a business. They expressed interest in training courses covering product photography and image editing, business planning, personal branding on online platforms, and the creation of video content and presentations. Participants preferred practical, hands-on training sessions held on weekends, led by experienced experts or direct business owners. 2.Management Model: The proposed management model for career enhancement through digital technology and business management consists of four key components: 1) Inputs, 2) Entrepreneurial Development Process, 3) Success Evaluation, and 4) Outcome Evaluation and Scaling. The process involves six steps: 1) Inspiring Motivation, 2) Providing Information and Raising Awareness, 3) Self-Directed Learning Based on Interests, 4) Developing Specialized Skills and Expertise, 5) Building Networks and Mentorship, and 6) Gaining Direct Entrepreneurial Experience. 3.Curriculum Design and Development: The research successfully designed and developed a total of 10 courses across three main groups: Business Planning, Online Platform Marketing, and Digital Media Technology for Product Presentation. The courses include: 1) Starting a Feasible and Successful Business, 2) Writing a Business Plan and Understanding Taxes, 3) Creating Your Online Personal Brand, 4) Building a Simple Page with a Large Following, 5) How to Become a Blogger, YouTuber, Influencer, or Tiktoker, 6) Photography and Image Editing for Advertising and Public Relations, 7) Digital Audio Production, 8) Video Content & Video Presentation for Digital Marketing, 9) Motion Graphic Production for Advertising, and 10) 3D Animation for Online Platforms. Each course outline comprises: 1) Course Title, 2) Course Overview, 3) Learning Objectives, 4) Brief Course Content, 5) Training Techniques and Methods, 6) Duration, 7) Instructor Information, 8) Training Materials, 9) Activities, 10) Measurement and Evaluation, and 11) References. 4.Evaluation of the Curriculum: The overall quality of the curriculum was rated at a "Very Appropriate" level. The post-training satisfaction was rated as "Highest Satisfaction." Participants successfully created new businesses and increased their income. A total of 11 new businesses were established by groups of 3-6 people, including: 1) Ai Think For you, 2) BBMTN Production, 3) HR CHAICHA, 4) OVER SEE, 5) An Online Video Editing Course, 6) Scented Candle Business, 7) GABBI Store, 8) Burgarry Bake and Brew (Coffee Shop & Bakery), 9) Pui's Fruit Shop, 10) Mhom-Mhaem Store, and 11) An Online Course for Specialized Skills Development.