Inspirational Documentary Videos for Modern Entrepreneurs

Abstract

The objectives of this research were to 1) study the demand for inspirational documentary videos for new-age entrepreneurs, 2) produce such videos, 3) evaluate their quality, and 4) assess audience satisfaction. The study consisted of four phases: identifying audience needs, producing three documentary videos (pet business, beverage, and online product), expert evaluation, and dissemination with a satisfaction survey. The sample included 255 viewers and three experts selected through purposive sampling. Findings indicated that audiences were most interested in documentary-style storytelling about entrepreneurs, especially through YouTube and Facebook. The produced videos were rated at a high-quality level ( = 4.10), and viewer satisfaction was also high ( = 3.96). The content enhanced understanding, knowledge, and inspiration for entrepreneurship. This study suggests that using documentary videos as educational media effectively fosters motivation and entrepreneurial attitudes among new-generation audiences.