Authentic Leadership Roles for Employee Engagement in the Digital Age Organization

Abstract

This article aims to examine the concepts and theories of authentic leadership within the context of digital age organizations, to synthesize the roles of authentic leadership in fostering employee engagement, and to present appropriate development guidelines. Authentic leadership emphasizes expressing oneself in alignment with one's values, beliefs, and principles, adhering to integrity, transparency, and self-awareness. Authentic leaders listen to diverse perspectives, consider information comprehensively (balanced processing), and build strong relationships with personnel. The synthesis reveals that authentic leadership plays a vital role in building organizational commitment in the digital age through key mechanisms: establishing trust, enhancing motivation, promoting participation, encouraging work-life balance, cultivating a positive organizational culture, building trust in virtual settings, and fostering creativity and innovation. This article presents guidelines for developing authentic leadership in digital age organizations by emphasizing the development of self-awareness, creating a culture of open communication, promoting work-life balance, valuing employees, and encouraging continuous learning and self-development. These efforts aim to foster employee engagement, leading to efficiency and sustainable success for organizations in the digital age.