Organizational Climate Factors Influencing the Creative Organization: A case of Publishing Industry

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Pechpailin Munnithivorakul
Sombat Kusumavalee


       This research aims to find out the level of creative organization in the publishing industry, to examine the correlation between organizational climate factors and the creative organization, and to explore the way of the organizational development that affects toward the creative organization. The mixed research method, quantitative data by collecting the sample 53 questionnaires and qualitative data by semi-structured interviewing 11 interviewees in the publishing industry in four sizes: small, medium, large, and leading sizes.

       The result indicated that population perceived its organization as creative organization at 2.99 out of 5 and its organizational climate factors level was 2.88 out of 5 by using SPSS software. Both of them were ranked in the High level. There was a positive correlation between organizational climate factors and the creative organization with seven climate factors: reward, sufficient resources, supervisory supports, work group/team support, warmth, freedom, and challenge which the statistical significance result (p ≤ .05).

       In addition, content analysis showed that the four creativity climate factors (freedom, work group/team support, challenge, and sufficient resources) were the management practice of creative organization.


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