The Moderating Effects of Organizational Culture on the Performance in the Silk Enterprises in the Northeastern Region of Thailand

Main Article Content

Kanokorn Boonmakerd
Montree Piriyakul
Thanyanan Boonyoo


The study aimed to answer the research questions: 1) whether influence of moderators in the knowledge sharing transfer in correlation with the firm performance would be changeable followed by the strength of the organizational culture or not; and 2) when the creative thinking is considered to be a moderate factor in the knowledge sharing transfer in correlation with the firm performance and influence of indirect pathway would be changeable followed by the strength of the organizational culture or not. This study was mixed method study between quantitative research and qualitative research. For a quantitative research, 106 entrepreneurs of the north-eastern regions of Thailand were explored. Statistics used in this research was frequency, percentage, means, standard deviation, coefficient of variance, and path analysis by using Process program. For the qualitative analysis, the in-depth semi-structured interview was implemented with 10 entrepreneurs or experts in the north-eastern regions of Thailand. Results in the showed that: 1) the direct influence as a moderator factor in the knowledge sharing transfer in correlation with firm performance path toward the organizational culture would be increasing when the organizational culture strengthened; and 2) even though the organizational culture strengthened, the indirect influence as a moderator in knowledge sharing transfer exhibited correlation with firm performance and between creative thinking and firm performance toward organizational culture would be increasing, but not at a high level.

Article Details

Research Articles


กรมพัฒนาธุรกิจการค้า. (2562). เส้นทางสายไหมภาคตะวันออกเฉียงเหนือ. วารสารกรมพัฒนาธุรกิจการค้า, 10(56), 14-19.

กรมโรงงานอุตสาหกรรม. (2561, เมษายน 4). ข้อมูลโรงงานแยกตามพื้นที่. จาก

เกศินี บัวดิศ. (2560). ผ้าทอพื้นเมืองของชาวอีสาน. วารสารพื้นถิ่นโขง ชี มูล, 3(1), 55-84.

ณัฐพันธ์ สุทสสนวิภาณี, สุวิน ทองปั้น และจรัส ลีกา. (2562). การวิเคราะห์ความงามผ้าไหมนครชัยบุรินทร์ ตามทฤษฎีวัตถุวิสัย. วารสารบัณฑิตศึกษามหาจุฬาขอนแก่น, 6(1), 223-235.

ธัญนันท์ บุญอยู่, สุชารัตน์ บุญอยู่ และกนกอร บุญมาเกิด. (2563). อิทธิพลของการกล้าเผชิญความเสี่ยงที่อยู่ในฐานะตัวแปรปฏิสัมพันธ์ระหว่างทุนมนุษย์สู่ผลการดำเนินงานของอุตสาหกรรมผลิตเครื่องปรับอากาศในเขตกรุงเทพมหานคร. วารสารวิจัยมหาวิทยาลัยเวสเทิร์น มนุษยศาสตร์และสังคมศาสตร์, 6(2), 115-123.

หทัยรัตน์ บุณยรัตพันธุ์. (2559). ปัญหาของกลุ่มผ้าไหมมัดหมี่ในตำบลศรีบุญเรือง อำเภอชนบท จังหวัดขอนแก่น. วารสารการบริหารท้องถิ่น, 9(1), 100-117.

Ahmad, K., & Zabri, S. M. (2016). The effect of non-financial performance measurement system on firm performance. International Journal of Economics and Financial Issues, 6(6), 50-54.

Ahmed, F., Shahzad, K., Aslam, H., Bajwa, S. U., & Bahoo, R. (2016). The role of collaborative culture in knowledge sharing and creativity among employees. Pakistan Journal of Commerce and Social Sciences, 10(2), 335-358.

Andam, F. (2017). Knowledge sharing: Exploring the links to organizational culture. International Journal of Health Economics and Policy, 2(1), 16-26.

Cochran, W. G. (1977). Sampling techniques. (3rd ed.). John Wiley & Sons.

Ergun, E. (2018). The mediating role of empowerment on the relationship between organizational culture and innovation performance. Journal of Entrepreneurship and innovation Management, 7(1), 53-74.

Freeze, R. D., & Kulkarni, U. (2007). Knowledge management capability: Defining knowledge assets. Journal of Knowledge Management, 11(6), 94-109.

Giustiniano, L., Lombardi, S., & Cavaliere, V. (2016). How knowledge collecting fosters organizational creativity. Management Decision, 54(6), 1464-1496.

Goh, S. K., & Sandhu, M. S. (2014). The influence of trust on knowledge donating and collecting: An examination of Malaysian universities. International Education Studies, 7(2), 125-136.

Gunawan, S., & Herachwati, N. (2016). A study on the effects of knowledge share in virtual community on creative teaching behaviors and teacher efficacy. Eurasia Journal of Mathematics, Science & Technology Education, 12(4), 1101-1113.

Hasnain, A., Shahid, M. S., Khalil, M. K., & Qureshi, Z. A. (2017). Impact of knowledge sharing and organizational innovative capabilities on firm performance mediating impact of corporate entrepreneurship. Journal of Business Studies, 13(2), 60-71.

Hemmatinezhad, M. A., Shafiee, S., Sharari, M., & Hemmatinezded, M. (2012). The relation between organizational culture and creativity: A case study on physical education experts in Education Administrations. International Journal of Sport Studies, 2(1), 69-78.

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115-135.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152.

Islam, M. A., Jasimuddin, S. M., & Hasan, I. (2015). Organizational culture, structure technology infrastructure and knowledge sharing: Empirical evidence form MNCs based in Malaysia. Emerald Group Publishing Limited, 45(1), 67-88.

Javeed, S. A., & Lefen, L. (2019). An analysis of corporate social responsibility and firm performance with moderating effects of CEO power and ownership structure: A case study of the Manufacturing sector of Pakistan. Sustainability, 11, 1-25.

Joseph, O. O., & Kibera, F. (2019). Organizational culture and performance: Evidence from microfinance institutions in Kenya. Sage Open, 1-11.

Kucharska, W. (2017). Relationship between trust and collaborative culture in the context of tacit knowledge sharing. Journal of Entrepreneurship, Management and Innovation, 13(4), 61-78.

Liao, S. H., & Chen, C. C. (2016, March 10). Is team knowledge sharing really a matter on employee creativity performance? A contextual model perspective. Retrieved from http://www.

Lubit, R. (2001). Tacit knowledge and knowledge management: The keys to sustainable competitive advantage. Organizational Dynamics, 29(4), 164-178.

Marsh, H. W., Hau, K. T., Balla, J. R., & Grayson, D. (1998). Is more ever to much? The number of indicators per factor in confirmatory factor analysis. Multivariate Behavioral Research, 33, 181-220.

Martins, E. C., & Terblanche, F. (2003). Building organizational culture that stimulates creativity and innovation. European Journal of Innovation Management, 6(1), 64-74.

Mashaal, I. A., Ai-Bourini, E. S., Shaheen, H. R., & Hararah, N. A. (2018). The impact of the brain keys program implementation to the creative thinking development. American International Journal of Contemporary Research, 8(4), 137-148.

Mehraban, M., Hoseinzadeh, D., & Esmaili, S. (2013). Studding the effect of organizational culture on creativity: Mediating role of knowledge management. Applied mathematics in Engineering, Management and Technology, 1(4), 269-277.

Mihaela, H. (2017). Drivers of firm performance: Exploring quantitative and qualitative approaches. Studies in Business and Economics, 12(1), 79-84.

Muqadas, F., Ilyas, M., Aslam, U., & Rehman, U. U. (2016, March 1). Antecedents of knowledge sharing and its impact on employees’ creativity and work performance. Retrieved from

Nazarian, A., Atkinson, P., & Foroudi, P. (2017). Influence of national culture and balanced organizational culture on the hotel industry’s performance. International Journal of Hospitality Management, 63, 22-32.

Nguyen, T. P. L., Doan, X. H., Tran, M. D., Le, T. T., & Nguyen, T. Q. (2019). Knowledge sharing and individual performance: The case of Vietnam. Uncertain Supply Chain Management, 7, 483-494.

Obeidat, B. Y., Abdallah, A. B., Aqqad, N. O., Akhoershiedah, A. H. O., & Maqableh, M. (2017). The effect of intellectual capital on organizational performance: The mediating role of knowledge sharing. Communications and Network, 9, 1-28.

Quang, N. H. (2017). Organizational culture model of Vietnam airlines. International Journal of Current Research, 9(10), 59468-59472.

Quy, V. T. (2018). Organizational culture and firm performance: A comparative study between local and foreign companies located in Ho Chi Minh City. International Journal of Scientific Research and Innovative Technology, 5(2), 45-53.

Rastgoo, P. (2017). The impact of organizational culture on creativity: The mediating role of knowledge management (Case study: Medical sciences and health services university in Bushehr). International Review of Management and Marketing, 7(4), 83-90.

Rezaee, G., & Amirianzadeh, M. (2017). Mediating role of knowledge management in the relationship of organizational culture with tejarat bank employees’ creativity in Shiraz branches. International Journal of Scientific Study, 5(4), 11-18.

Selvam, M., Gayathri, J., Vasanth, V., Lingaraja, K., & Marxiaoli, S. (2016). Determinants of firm performance: A subjective model. International Journal of Social Science Studies, 4(7), 90-100.

Shami, G. M., Rehman, C. A., & Dost, M. K. B. (2019). Knowledge sharing and business process: The mediating role of organizational factors. Pakistan Journal of Commerce and Social Sciences, 13(2), 436-454.

Situmorang, D. S., & Augustine, Y. (2019). The effect of risk management on firm value with firm performance as a mediation (Study in banking industries listed in IDX) for the year 2013-2017. Research Journal of Finance and Accounting, 10(8), 1-5.

Sothan, Y. (2016). A study on correlation between leader-member exchange and employee creativity: The impacts of knowledge sharing and organizational commitment. International Review of Management and Business Research, 5(2), 688-704.

Taouab, O., & Issor, Z. (2019). Firm performance: Definition and measurement models. European Scientific Journal, 15(1), 93-106.

Zhao, H., Teng, H., & Wu, Q. (2018). The effect of corporate culture on firm performance: Evidence from China. China Journal of Accounting Research, 11, 1-9.