โลกาภิบาลมาตรฐานคุณภาพไวน์โดยชื่อเสียงกิตติศัพท์แบบไร้ศูนย์กลาง

Pailin Kittisereechai

Authors

Pailin Kittisereechai Asst. Prof., Department of Political Science and Public Administration, Faculty of Social Sciences, Kasetsart University, Bangkok 10900, Thailand. Email: pailin.k@ku.th

Keywords:

wine, standard, global governance, reputation

Abstract

This article is the second paper in a two-part research report on “Global Governance of Wine Quality Standards,” focusing on the decentralized reputation-driven framework that has emerged in wine governance. Building upon Lucio Picci's concept of reputation-based governance, this study adapts and extends the framework to address the complexities of the global wine industry. With wine production now globalized beyond Europe, the centralized governance model, traditionally led by the International Organisation of Vine and Wine (OIV), has evolved. In today’s global wine industry, quality perception is shaped by various actors, including wine critics, digital platforms, and award organizations, each contributing to a multifaceted reputation system. This paper explores how each stakeholder must maintain credibility through accurate, impartial evaluations, highlighting that decentralized reputation has become a potent governance tool, establishing global standards and shaping wine quality in contemporary markets.

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