“Sunbird Gold”: Study of Semioticist Meaning and Application in the Context of Modern China

Abstract

The "Sunbird Gold", also known as the "Four Birds Around the Sun," is an artifact excavated from the Jinsha Site in Chengdu and consists of four hollowed-out sacred birds surrounding a jagged sun in the middle. " The Semiotics "Sunbird Gold" contains rich connotations and meanings. This study has two research purposes. Firstly, it aims to analyze the semioticist meaning of "Sunbird Gold" in the context of modern China. The second is the application of the Semiotics "Sunbird Gold" in various fields. This study adopts the qualitative research method, combined with applying the Semiotics of "Sunbird" in various fields. Through research, we find that the cultural Semiotics of "Sunbird" is explained and summarized using semiotics' theoretical knowledge. The overall planning and influence of Chengdu's urban cultural construction and sustainable tourism development model, it provides feasible suggestions for the local people to apply this cultural Semiotics better. At the same time, We have also reflected on developing and utilizing the Semiotics "Sunbird Gold." Therefore, the conclusion of this study can reflect the practical significance of the Semiotics "Sunbird Gold" in the context of modern China.