The Development of Community Enterprises and Networks for Health Tourism in Khanom District, Nakhon Si Thammarat Province
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Abstract
This research aimed to study the potential and readiness of community enterprises located in Khanom district, Nakhon Si Thammarat province in accommodating health tourism, as well as to encourage their development. Nine community enterprises were asked to participate in the workshop to identify and address the issues, develop local health tourism, and investigate their potential. The methodologies consisted of 1) the data collection, processing, and analysis; 2) the study, analysis, and preparation of the management and development model; 3) the connection and expansion of online distribution channels; 4) the potential development activities; 5) the layout design to accommodate health tourism; and 6) the design of health establishments. The results contribute to 3 major positive changes: 1) the potential development of the community enterprises in respect of knowledge and registration of health establishments; 2) the site development and layout design to accommodate health tourism for both community enterprises and establishments; and 3) the integration to strengthen the community by establishing a health entrepreneur club for various members, including community enterprises, massage establishments, accommodations, and local masseuses, as well as establishing health tourism networks, which led to the income generation to the community, with 30% increase in product sales, together with the knowledge dissemination within the community and the community sustainability
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References
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