Design and Development of Local Woven Fabrics to Promote Local Identity and Add Value to Cultural Products in Chiang Saen Community, Chiang Rai Province

Abstract

The cluster of Chiang Saen local woven fabrics of Wat Phra That Pha Ngao, Wiang Chiang Saen district, Chiang Rai province is an important learning center and selling headquarter of Chiang Saen woven fabrics. The fabrics have their identity with distinctive patterns but somewhat are unable to attract the target group of customers. This research aims to develop community products based on values and appraisal based on history, culture, and local identity through a participatory research approach.The processes include 1) conceptualization, design, and development of new bag products; 2) design and reinvention of bag products made of Chiang Saen woven fabrics; 3) creating sewing patterns and prototyping with a white cloth; 4) prototype production; and 5) promoting a variety of product processing skills which increase the value of Chiang Saen woven cloth. The project aims at launching new types of bag products with a higher value. The outcome is expected to penetrate the market and to attract contemporary target groups. Ultimately, the local products will promote Chiang Saen cultural tourism. The cluster of Chiang Saen local woven fabrics from Wat Phra That Pha Ngao take part in prototype selection and attend training sessions to enhance their bag-making skills in producing Chiang Saen woven fabrics products for sale. One piece of Chiang Saen woven fabrics can be processed into one collection of 5 bags, which increases the value of woven products by 70 percent. In conclusion, Chiang Saen woven fabric bag products have been new cultural items that support cultural tourism in Wiang Chiang Saen district, Chiang Rai province.