Enhancing the Potential of Creative Community-Based Tourism of Nakhon Chum Sub-District, Phitsanulok Province
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Abstract
The troubles of Nakhon Chum community in Nakhon Thai district, Phitsanulok province are: the lack of a variety of tourism activities and they could not respond to the different tourist behaviors. The aim of this study is to enhance the potential of community-based tourism. The process is consisting of: 1) the participation in planning and development between the researchers and community; 2) enhancing the potential of creative community-based tourism through development of the tourist information center, enhancing the creative tourism route, create the new tourism activities, and development of community products; and 3) creating an online marketing. The result has contributed to development of potential of the new generation members of the Nakhon Chum Promoting Community-Based Tourism Club. They become the community interpreter while they design the community tourism route and three creative tourism programs with the average travel cost per person. The tourist service center provides the information, tourism route and activities including selling the community products such as a basketwork, spa salt and herbal compress ball. The online marketing is lead to the value-added and income for the community products. All these impacts in the enhancing of community potential in creative tourism and a variety of tourism activities which could respond to the different tourist behaviors, and preparing for the domestic tourism recovery in the future.
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References
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