Packaging design and development of contemporary products from the culture of ethnic Tai-Yuan: A case study of Tai-Yuan native textile, Saraburi Province
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Abstract
Baan TonTan Women Weaving Group, Sao Hai District, Saraburi Province. Production of local woven fabrics of the Tai-Yuan people which is a piece of cloth sarong and general pattern. The objective of this research is to design and create prototypes of packaging and contemporary products from cultural capital to meet the needs of consumers and creating social and cultural values of local identity. Including creating added value to the product It is a participatory action research process. from both academics Product design specialists, researchers, community leaders, philosophers of ethnic Tai-Yuan villages in Saraburi province and Baan TonTan weaving women with the following process 1) Create a conceptual framework and research process 2) Creation of new design ideas 3) Participation in product reviews and opinions 4) Packaging design and product development 5) Create patterns and produce prototypes of packaging and products; and 6) Evaluate consumer satisfaction. The community and the Baan TonTan weaving women group participated in formulating the design concept Prototyping and product development training. To increase skills in designing and laying out patterns in sewing. Color placement and fabrication of decorations to create beauty on the product. As a result of the operation, there are prototypes of packaging and products that convey the identity of the Tai-Yuan community. Saraburi. It consists of packaging prototypes of Tai-yuan traditional woven fabrics, 4 works and 2 types of contemporary product prototypes: 1) A set of bags for ladies, 7 works, and 2) 3 products of souvenirs for home decoration. As a result, it creates added value in selling woven fabrics. which can be sold at a 50% higher price and create jobs and income in the community.
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