Urban Business Model Development for Safe Agricultural Products, Chiang Rai Municipality, Chiang Rai Province
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Abstract
The production of safe agricultural products in Chiang Rai Municipality area previously had several problems involving farmers and consumers. Firstly, farmers distributed their products through intermediaries, resulting in product pricing. Secondly, using chemicals in the crop production process might cause health problems. Moreover, consumers had to buy agricultural products that used chemical substances and pesticides, which may lead to health issues. Chiang Rai Municipality and relevant associations propel safety agriculture products by connecting farmers and consumers with a community product distribution center and agricultural safety of Chiang Rai Municipality and the community market as an intermediary in delivering safe agricultural products to consumers. The project used a participatory process in various stages. First, it develops the prototype area to grow safe crop production. Second, it establishes a learning center for both consumers and farmers. Third, it builds up product credibility through health-concerned activities: pre-post analysis of pesticide residues in the blood of farmers and consumers and participatory process training to acknowledge the danger of pesticide residues in the body, the effects, and how to prevent it. Fourth, the project develops standardized product quality. Fifth, it creates an urban farming business for agricultural products in Chiang Rai municipality. The procedures of this research lead to the prototype area to grow safety crop production Doi Saken, and the establishment of two learning centers for farmers and consumers, which are "Doi Saken Learning Center (Chiang rai vegetable garden)" and "Pun-sook vegetable patch in Chiang Rai Municipality School 8, Ban Mai". The vegetable products from these patches are the ingredients for students’ lunch, lessening vegetable purchases to 10 baht per capita. Lastly, two farmers are certified for GAP standards by the Department of Agriculture.
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